The fashion industry is a massive global market that relies on consumer demand to shape trends and production. Every purchase a consumer makes influences how fashion brands operate, from luxury houses like Dior to fast fashion retailers like SHEIN . Consumer responsibility plays a major role in the ethical, environmental and labor aspects of the fashion industry. Trends change quickly, and consumers are always looking for the next big style. Social media and celebrity culture drive these shifts, making people want to buy new clothes frequently. For fast fashion this means the priority is to create low-cost, trendy clothing at a rapid pace. Companies like Zara, H&M and Forever 21 design and produce new styles in just weeks, while SHEIN keeps a stable of designers on hand to release new looks daily. This ensures that customers always have something new to buy . However, this system comes with significant consequences. The Environmental Impact Of Fast Fashion (Fernand De...