On the first day of the new Trump administration, the President issued an executive order to revoke several DEI (Diversity, Equity and Inclusion) protections. This policy change enabled companies across the country to eliminate DEI hiring practices, protections and related incentives. As a result, many prominent businesses revealed that their commitment to DEI had largely been driven by legal requirements rather than genuine support. While some companies, such as Costco, Apple and Delta Airlines, have maintained a strong commitment to supporting marginalized communities , numerous others in the tech, automotive and grocery sectors have removed DEI frameworks from their policies. Given the growing importance of DEI to a significant portion of the American public, consumers are increasingly making more informed choices about where they spend their money. In fact, many have begun to consider boycotting businesses that do not align with their values. For those who prioritize DEI, we...

Ross Dress for Less has long been a dominant player in the low-price retail space. It offers a broad selection of products at compelling discounts. Its value proposition, driven by significant cost savings, has made it a popular choice among budget-conscious consumers, particularly within Black communities. Over time, Ross has solidified its position as a go-to destination for those seeking both variety and affordability. However, as the retail landscape evolves, questions are emerging regarding the company’s stance on Diversity, Equity and Inclusion (DEI) , particularly in light of recent regulatory changes. The new Trump administration’s ban on DEI initiatives has triggered a wave of corporate reassessments . Many businesses are either willfully or forcefully publicly stating their position on DEI policies. As a result, consumers are increasingly scrutinizing the values of the brands they support. This shift in consumer behavior signals that buying decisions are no longer solely...