Master P is a multifaceted rapper, record producer, record executive, actor, entrepreneur — and now president of basketball operations.

On Feb. 26, 2026, Louisiana’s University of New Orleans (UNO) Privateers announced that the local legend, born Percy Miller, was joining them in this new role.

As a former college basketball player, Miller, 54, has spent the past two decades coaching the sport. During that time, his Amateur Athletic Union team, “P. Miller’s Ballers,” won three national championships, and he coached future NBA players Demar Derozan, Brandon Jennings, Lance Stephenson, and Jalen Suggs, the news release notes.

“As a kid growing up in New Orleans, I can honestly say that basketball changed and saved my life,” Miller said.

Despite his significant success in the music industry, Miller said he finds the most fulfillment in coaching the next generation of basketball players and giving back to his community. He asserted that UNO used to have one of the best basketball programs in the country — and he’s championing its comeback.

“As President of Basketball Operations, I am committed to bringing back that winning tradition to NOLA’s Team,” Miller said. “But this is bigger than the game—it’s about educating and creating future leaders at the same time. I’m here to make sure that these young student-athletes have the opportunities, resources and mentorship to succeed on and off the court. UNO is our culture, our community, our city, our team and our family. It’s time to bring the love and passion back to New Orleans basketball.”

Miller, who has a net worth of $200 million, cemented a place in Hip-Hop through his No Limit Soldier movement. Since then, he has launched No Limit Records and become the CEO and founder of P. Miller Enterprises, as noted by AFROTECH™.

He also created Rap Snacks and Miller Family Foods as well as co-founded Broadus Foods, the first Black-owned breakfast foods company, with Snoop Dogg.

After inheriting $10,000 following medical malpractice that led to his grandfather’s death, Miller used the funds to invest in himself and his family in the 1990s. At a time when Michael Jackson held the best deal in music, Miller reached out to Jackson’s attorney, attempting to arrange a meeting to discuss business opportunities — which ended up costing him a pretty penny.

“He told me he would talk with me if I gave him $25,000,” Miller previously explained, per AFROTECH™. “That was a lot of money in the 1990s [laughs]. So I talked to him, and he said the only thing that can put you close to Michael Jackson is a distribution deal.”

The lawyer told Miller he would need roughly $200,000 to market his album. In true entrepreneurial fashion — he made it happen.

“I had to figure it out,” Miller added, AFROTECH™ noted. “The record companies came in the hood and tried to sign me. He was from Priority Records. I told him I wanted a distribution deal. I had about $200,000 to market. The label agreed to do the deal. I was able to take my story and believe in it.”