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Master P Expands Portfolio As He Takes On Role Of President Of Basketball Operations For University Of New Orleans

Master P is a multifaceted rapper, record producer, record executive, actor, entrepreneur — and now president of basketball operations. On Feb. 26, 2026, Louisiana’s University of New Orleans (UNO) Privateers announced that the local legend, born Percy Miller, was joining them in this new role. As a former college basketball player, Miller, 54, has spent the past two decades coaching the sport. During that time, his Amateur Athletic Union team, “P. Miller’s Ballers,” won three national championships, and he coached future NBA players Demar Derozan , Brandon Jennings, Lance Stephenson, and Jalen Suggs, the news release notes. “As a kid growing up in New Orleans, I can honestly say that basketball changed and saved my life,” Miller said. Despite his significant success in the music industry, Miller said he finds the most fulfillment in coaching the next generation of basketball players and giving back to his community. He asserted that UNO used to have one of the best basketball...

Feb 28, 2025

Master P, Snoop Dogg Sue Walmart And Post Foods For Not Receiving A 'Fair Shot' On Store Shelves

Master P and Snoop Dogg believe Walmart And Post Foods are stifling the success of their cereal venture. In a press conference held on Feb. 6, it was revealed the rappers-turned-businessmen have filed a lawsuit as a result of their belief that the “industry giants” allegedly colluded to impact Broadus Foods’ Snoop Cereal’s visibility on store shelves, a press release mentions. Several alleged grievances were mentioned including a breach of the implied covenant of good faith dealing, breach of contract, fraud, negligent misrepresentation, collusion and conspiracy, and aiding and abetting an infringement, among others. During the conference, a video displayed interested customers looking to purchase Snoop Cereal in Walmart stores. While navigating the cereal aisle, one customer who visited a Walmart in Long Beach, CA, Snoop Dogg’s hometown, discovered the brand was allegedly missing from the store shelves. Other snippets displayed customers with a similar discovery. After further...

Feb 7, 2024

Silkk The Shocker Says Jay-Z Declined $100K For 'You Know What We Bout' Feature — 'Nah, It's Good, Man. Just Keep It'

Relationships might be worth more than money, especially for hip-hop billionaire Jay-Z. As AfroTech previously reported, the rapper once revealed that relationships and sometimes talent are the factors that matter for music collaborations. “It’s actually always been mostly relationships. Sometimes it’s talent, and sometimes someone asks me to be on some. Pretty much every song that I am on — I am asked to be. I don’t ask people to be on their songs, and I never charge,” Jay-Z said during an episode of Kevin Hart’s “Hart to Heart” talk show on Peacock in 2022.

Feb 24, 2023

Master P Named Chairman Of The Board For Launch Cart, 'An Alternative For Shopify'

One of today’s top businessmen is carving his path in tech.

Jan 25, 2023

Snoop Dogg, Master P Behind The First Black-Owned Cereal Brand With A National Distribution Deal

Master P and Snoop Dogg are taking their breakfast venture to new heights thanks to a historic deal.

Jan 17, 2023

Master P Urges Black-Owned Businesses To Go Public To ‘Make Some Real Money’ Like Elon Musk’s Tesla

Master P never shies away from speaking his mind, especially when it pertains to the advancement of the Black community.

Oct 27, 2022

Master P Joins Young Gun Violence Survivor Malakai Roberts For A Children's Book About Overcoming Adversity

Master P hopes to remind the youth they can overcome any adversity that comes their way through a new children’s book.

Oct 6, 2022

Following His Son Hercy Miller's Historic Deal, Master P Says Mercy Miller's Up Next — 'He'll Probably [Land] The Biggest NIL Deal Ever"

Master P has served as the blueprint for what it means to create generational wealth, and his children are proof. View this post on Instagram A post shared by Master P (@masterp)  

Sep 27, 2022

Snoop Dogg Joins Master P In His Quest To Takeover Grocery Stores As His Broadus Foods Introduces Snoop Loopz Cereal

Like clockwork, Snoop Dogg is on to his next business move. Billboard reports the rapper and serial entrepreneur will be launching a cereal brand called Snoop Loopz. View this post on Instagram A post shared by snoopdogg (@snoopdogg)  

Aug 15, 2022

Class Of 2022: A List Of Black Celebrities That You Can Now Call 'Doctor' From Now On

Climbing toward the top of the ladder through sports, entertainment, or the world of fashion, opens doors. One of those doors is education, specifically earning honorary doctorates from an accredited institution or university. The feat highlights the contributions of people who are breaking barriers and inspiring others. This year, entertainers Stevie Wonder, Ludacris, and Angela Bassett, are just a few names who have forged a path beyond their respective industries and can collectively toast to earning their doctorate titles.  

Jul 26, 2022

How Michael Jackson's Attorney Played A Part In Master P's Success — 'He Told Me He Would Talk With Me If I Gave Him $25K'

If there’s one person who we can consistently learn from when it comes to making smart business moves, it’s Percy Miller. Miller, known to the culture as Master P, cemented a place in Hip-Hop for himself through his No Limit Soldier movement in the early 90s. Since then, he has also solidified himself as a renowned businessman as the founder of No Limit Records, the CEO and founder of P. Miller Enterprises, the creator of Rap Snacks, and much more. After inheriting $10,000, following medical malpractice that led to the death of his grandfather, Master P used the funds to invest in not only himself but his family. He made the decision to take his music dreams all the way by eventually relocating from his home of New Orleans, LA to California.

Jul 25, 2022

Master P Announces His Latest Business Venture, New Orleans-Styled Snow Cones That Are Now Sold In Grocery Stores

Master P is always on to his next business venture. View this post on Instagram A post shared by Master P (@masterp)

Jul 18, 2022

Master P Once Advised Nipsey Hussle On His Deal With Atlantic Records — 'It Wasn't A Good Contract'

It’s no secret that Nipsey Hussle was a huge fan of Master P and the movement that he started with No Limit Records, but the respect that he had for the icon ran even deeper than that. Prior to his untimely passing, Nipsey Hussle spoke on the relationship that he had with the New Orleans native during an interview with Billboard. “Master P was an innovator in so many different ways,” the late Nipsey Hussle once told the outlet. “Puff gets his credit. Dame and Jay get their credit. Ruff Ryders, Irv Gotti and Chris Gotti, they get their credit. P don’t get his credit, man.” When asked, “Why do you think that is?” Nipsey Hussle responded: “This is my opinion and I could be dead wrong: He got so successful in music. He was the first to do it the way he did it. He put his kids on — he put Romeo on. He turned into a businessman. He did films. He burned the game out. He maxed out.” It seems as though Master P’s sentiments about the West Coast rapper are one and the same, because, during...

Mar 25, 2022