While fans are focused on new music, Cardi B is focused on creating generational wealth.

Cardi B has aligned herself with various endorsement deals over the years from Pepsi, Reebok, NYX Professional Makeup, and Fashion Nova, which she worked with earlier on in her career. As AFROTECH previously told you, Fashion Nova paid the rapper $200 for every post back in 2016, two years before the release of her successful debut album “Invasion of Privacy.” That number went as high as $20,000 per month, according to Vox. In April 2024, she revealed she was earning over $5 million from brand deals.

Cardi B has proven she is able to bring in the dough for companies, and over the past couple of years she is now doing the same on her own terms. In 2021, Cardi B launched Whipshots in partnership with Starco Brands, which sold 5 million cans within three years, a press release mentions.

Launching Apparel And Beauty Brands

Cardi B now is entering into new territory as co-founder of a new venture. WWD reports she will be launching apparel and beauty brands under Revolve Group’s portfolio. The California-based fashion and lifestyle retailer projects it could become a billion-dollar fashion and lifestyle brand through the joint venture. It reached $293.7 million in net sales in fourth-quarter 2024, which was a 14% year-over-year increase. The retailer also acquired a majority stake in Alexandre Vauthier in 2024.

The venture will provide a new means for Cardi B to establish wealth for her children. While fans may be clawing for new music, which is on the way thanks to a sophomore album projected to release in 2025, Cardi B, with an $80 million estimated net worth, has made it clear she does not want the nuances of the music business to be a factor in her children’s wealth when her time on Earth is complete.

“It doesn’t suffice how many No. 1 [hits] I have, or how big my name is. I mean, I am a legend, but if god forbid something happens to me, I don’t want my kids to be fighting with record labels on how much percent they’re going to get with my music,” she told WWD, adding that she wants them to “eat off everything” outside of the music.

Cardi B further discussed the importance of ownership and generational wealth in an Instagram post amplifying her latest business venture.

“Coming from a Caribbean family the goal is always to OWN,” she shared on Instagram. “Our belief in leaving this earth and leaving our children is leaving them with something! What our parents and grandparents work so hard for was real ownership! I’ve been very successful in my career and forever grateful for my success.”

She added, “I’m excited to announce my business ventures! I wanted to get into something I’m very passionate about and most importantly something that I know so much about. It has taken me years to perfect and tailor make it and here we are! To my partners, to my team thank you for believing in my vision! Thank you for believing in me! I remember a time I used to be focused on making everyone else proud and meeting everyone else’s expectations but in this new season the only person I’m focused on out doing and making proud is myself!”

 

Cardi B is joined by Revolve Group co-founders and co-CEOs Michael Mente and Mike Karanikolas as well as Revolve Group Chief Brand Officer Raissa Gerona. Additional shareholders include PR and brand marketing agency Walker Drawas co-founders, Jennifer Walker and Adam Drawas, as well as Cardi B’s manager and creative director Patientce Foster and stylist Kollin Carter.

“For years we have been instrumental in building value behind your favorite brands, contributing to both cultural and pivotal moments for household named brands, and here we are building OUR house! OUR foundation! OUR legacy,” Foster expressed on Instagram. “Here we are ensuring a future saturated in pride, privilege, power and respect! Here we are getting everything we’ve earned, everything we deserve! I hope, WE hope to forever be an example of YOU CAN HAVE, YOU CAN BE EVERYTHING your imagination has cultivated. If you would have told me 10 years ago that I’d co-found, and build a new company, a multi-venture opportunity with a billion dollar valuated, publicly traded partner, I would have said, you know what yeah, ‘HELL YEAH!!’ Today marks a new day, a new season, a new era, for myself, for my client for my friend and colleagues.”