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Beyoncé Knowles-Carter has done it again. Cécred The iconic entertainer, who earned her first Grammy in the prestigious album of the year category for “Cowboy Carter” in 2025, shows no signs of slowing down. Her influence stretches far beyond music and into the business world, where she has made a significant mark in the haircare industry. As AFROTECH™ previously reported, the Houston, TX, native launched the science-backed and self-funded haircare brand Cécred, drawing inspiration from her early years spent at her mother Tina Knowles’ salon. This venture highlights her entrepreneurial spirit and deep connection to the beauty industry. “Hair has always been a very big part of our lives,” Tina, who served as Cécred’s vice chairwoman, told Essence. “Just as fashion saved our family, hair is how we made a living.” The inception of Cécred was six years in the making. Its hair repair technology has led to its first line of products, which includes Clarifying Shampoo and Scalp Scrub...
Megan Thee Stallion has stepped into the spirits industry following advice from Beyoncé. The “Savage” rapper, born Megan Pete, has long admired the fellow Houston artist and credits their first interaction in 2020 with a major career milestone. “My favorite moment was definitely meeting Beyoncé. I met her first in 2020, I think. Every time I see her, I act like a little kid. And I really need to stop that at this point. Like I’m always fanned out,” Megan Thee Stallion told Forbes. Beyoncé’s support for Megan goes beyond music. In addition to their collaboration on the hit record “Savage Remix,” which they performed during the “Renaissance World Tour” in Houston, TX, Beyoncé has also shared valuable business advice — encouraging Megan to launch her own spirits brand. Leading by example, in 2024, Beyoncé made her official debut in the spirits industry with the launch of SirDavis in partnership with Moët Hennessy. The brand offers an American rye whiskey that pays homage to her...
The Grammy Awards marked a major moment for Beyoncé — and her Spotify streams. After taking home the Album of the Year award for the first time on Sunday, Feb. 2, 2025 — following four previous nominations without a win — the singer’s eighth studio album “Cowboy Carter” saw a 795% increase in streaming on Spotify compared to the previous day, according to Variety. Tracks such as “My Rose” and “Oh Louisiana” experienced a 175% increase, while “Ameriican Requiem” rose by 170%. “Protector” increased by 150%, “Alligator Tears” by 140%, and “II Most Wanted” by 135%. “I just feel very full and very honored. It’s been many, many years,” Beyoncé said during her Grammy acceptance speech. “I just want to thank the Grammys, every songwriter, every collaborator, every producer, for all of the hard work.” Beyoncé’s Album of the Year win made her the first Black woman to win since Lauryn Hill for “The Miseducation of Lauryn Hill” in 1999. The Houston, TX, native also won the Best Country Album...
Houston,TX, native and 32-time Grammy award-winning recording artist Beyoncé put on a halftime show performance at the NFL’s Christmas Day football game between the Baltimore Ravens and Houston Texans. She performed several hits from her most recent album, “ Cowbo y Carter” which pays homage to the often-forgotten Black history of country music . Mrs. Knowles-Carter, dressed in all-white cowboy regalia, sat atop a white horse led by a Black cowboy for her grand entrance onto the field. She was joined by backup dancers and the third-ward Texas Southern University marching band, Ocean of Soul. They delivered a “ Homecoming” -esque show that featured songs like “Blackbiird,” “Sweet Honey Buckiin,” and “Leviis Jeans,” which she collaborated with Post Malone, Shaboozey , Tanner Adell, Britney Spencer, Tiera Kennedy and Reyna Roberts on. As noted by Forbes, Beyoncé’s “Renaissance” World Tour earned over $600 million in revenue. While she has yet to announce concert dates for her “Cowboy...
Several salon owners have been awarded a grant from Beyoncé. As AFROTECH™ previously reported, the singer’s BeyGood foundation, in collaboration with her newly launched haircare line, Cécred, established a $500,000 annual fund. The initiative supports hairstylists in Atlanta, GA; Chicago, IL; Houston, TX; Los Angeles, CA; and New Jersey who meet specified criteria: They must be licensed for at least two years; have been in business for a minimum of one year; lease or own a suite, booth, or chair; and face financial hardship, according to the foundation’s website. Additionally, the fund includes a $10,000 scholarship opportunity for five cosmetology schools in the aforementioned markets. “Fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry is deeply important to us,” BeyGood commented on its website. “That’s why we’re partnering with Cécred to create the Cécred x BeyGOOD Fund, which celebrates the influence professional stylists have...
Lesa Milan, star of “The Real Housewives of Dubai,” credits Beyoncé as an inspiration for her fashion business success. In 2016, Milan launched her fashion brand Mina Roe, catering to pregnant women because she felt there was a lack of trendy maternity items on the market, notes WWD. “I love that Rihanna was out there with her bump, being sexy and bold because that’s what Mina Roe has always been about — celebrating your pregnancy rather than hiding it,” she told the outlet in 2022 . “You can still add that fashion twist and your own personal style to your bump. I think that’s the hole that we filled with Mina Roe.” View this post on Instagram A post shared by MINA ROE (@minaroe) Milan had ambitious goals for her brand from the start, launching it with the support of just one female employee. In an interview with radio station Hot 97, she shared how she initially reached out to entrepreneurs and celebrities, hoping they would wear Mina Roe. Ultimately, her breakthrough came through...
Kamala Harris’ presidential campaign made significant payments to the production companies of Oprah Winfrey and Beyoncé. Campaign finance records from the Federal Election Commission show that Parkwood Production Media LLC, Beyoncé’s production company, received $165,000 on Nov. 19, 2024, according to USA Today. The payment arrived roughly a month after the singer appeared alongside Harris at a campaign event in Houston, TX, her hometown. While Beyoncé did not perform at the Oct. 25, 2024, event at Shell Energy Stadium, she and her Destiny’s Child groupmate Kelly Rowland publicly endorsed Harris in front of the roughly 30,000 attendees. The event focused on reproductive rights , a key issue Harris emphasized on the campaign trail. On Oct. 15, 2024, Harris’ campaign also paid $1 million — split into two $500,000 payments — to Harpo Productions, Winfrey’s media company, USA Today reports. Winfrey explained that the money was for Harpo’s work producing Harris’ “Unite for America”...
Yale University will be teaching a course centering Beyoncé. NBC News reports the university will be offering a course titled, “Beyonce Makes History: Black Radical Tradition History, Culture, Theory & Politics Through Music.” Provided for the 2025 spring semester, it will be taught by Daphne Brooks, a professor of African American Studies and music who also leads Yale’s Black Sound & the Archive Working Group, a 320 York Humanities Initiative. An official release from the university states that students will examine the time period between 2013 and 2024 to look into the singer’s works, with the goal “to study Black history, intellectual thought, and performance.” “I’m looking forward to exploring her body of work and considering how, among other things, historical memory, Black feminist politics, Black liberation politics and philosophies course through the last decade of her performance repertoire as well as the ways that her unprecedented experimentations with the album form,...
Beyoncé is seeking to gain the trademark of her firstborn. Back in 2012, Beyoncé’ had made an effort to secure the trademark through BGK Trademark Holdings LLC. Jay-Z shared his thoughts on the matter in a conversation with Vanity Fair in 2013. “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything,” Jay-Z told the outlet. “First of all, it’s a child, and it bothers me when there’s no [boundaries]. I come from the streets, and even in the most atrocious sh-t we were doing, we had lines: no kids, no mothers — there was respect there. But [now] there’s no boundaries. For somebody to say, ‘This person had a kid — I’m gonna make a f-ckin’ stroller with that kid’s name.’ It’s, like, where’s the humanity?” In the years that followed, Beyoncé and her team had ongoing issues with a lifestyle event planner, Veronica Morales, as she used Blue Ivy in her...
Uncle Nearest Whiskey’s founder has a word of advice for Beyoncé as she plants herself in the spirits industry. As AFROTECH™ previously told you, the “Cowboy Carter” singer released SirDavis in August 2024. The American whisky brand was launched in partnership with Moët Hennessy, and its inaugural product is inspired by Japanese and Scotch whiskies with promises to maintain “the robust and deep flavors typical of classic American rye,” a press release mentioned. The venture is inspired by Beyoncé’s paternal great-grandfather Davis Hogue, who was a farmer and worked as a “moonshiner” in the midst of the Prohibition era. “Our whiskey’s legacy dates back over 200 years to a Black man in Alabama in the 1800s… a man who was a businessman and an entrepreneur, but would have never had the opportunity to create a mainstream whiskey back then. Systemic barriers would not have allowed it,” she mentioned, according to GQ. “But it turns out that my great-grandfather’s hands planted the seed...
If you’re at all familiar with the world of pop culture and modern music, you’re surely aware of Blue Ivy Carter, the 12-year-old daughter of global superstars Beyoncé and Jay-Z. A few years back, she topped AfroTech’s list of wealthiest children in America, and she’s only continued to pick up steam in the years since. The prolific young woman may have been born into wealth by virtue of her power-couple parents , though she has also managed to venture out and make millions on her own, making her one of the most prolific pre-teens in the country. Today, Blue Ivy Carter maintains an estimated net worth of over $500 million, according to a report in Greenlight , though some estimates suggest that her nest egg is even larger. Blue Ivy Carter’s net worth has been bolstered by a wide array of projects and business ventures, including brand and endorsement deals , music credits, modeling contracts, and soon, even a front-and-center placement in a feature film. The rising star has even...
Levi’s is capitalizing on its feature on Beyoncé’s “Cowboy Carter.” The clothing company recognized for its denim jeans was a listed track on her country album, which was released on March 29, 2024, by Parkwood Entertainment and Colombia Records and featured artists like Post Malone and Miley Cyrus. While the iron was hot, Levi’s took the opportunity to change its Instagram handle by inserting an additional I, aligned with the spelling of the song on the album, “Levii’s Jeans.” However, Kenny Mitchell, chief marketing officer at Levi Strauss & Co., believed the company could push the brand even further if they partnered with the Houston, TX-born artist. “Once that album came out, it was obviously a moment where we said, ‘Hey, maybe we can start to have some conversations about whether a deeper partnership makes sense,’” Mitchell told The New York Times. Having already planted a seed of familiarity with Beyoncé in the past, as she sported the jeans as a Destiny’s Child member and has...
Once again, Beyoncé’s impact is being taught in school. As AFROTECH™ previously reported, Harvard Museum of the Ancient Near East offered a virtual course titled “Black Is Queen: The Divine Feminine in Kush” in 2021, taught by Dr. Solange Ashby, who has a Ph.D. in Egyptology and was an adjunct professor at Barnard College at the time. Beyoncé has also been taught at Cornell University, Arizona State University, and Rutgers University, among others. Now, Widener University in Pennsylvania becomes the latest school to feature a course on the “Cowboy Carter” artist, according to CBS News. T his time to a class of nearly 10 freshman students, all young women. “Who doesn’t want to take a course on Beyoncé? I grew up listening to her music,” Grace Schneider, a Widener freshman, said, according to the outlet. Jayla Stone, another freshman at Widener, commented: “This is the class I talk the most in. It’s a small class and we’re able to connect more.” The course is taught by Dr. Richard...
Beyoncé respects the legacy of those who came before her. Throughout her decades-long career as a musician and entrepreneur, she has made it her mission to uplift pioneers. Her heart posture has not wavered even in her most recent endeavors, which include “Cowboy Carter.” The country-inspired album placed a spotlight on The Beatles, Willie Nelson, Dolly Parton, and Linda Martell while also uplifting the newer generation that have been making their mark, including Shaboozey, who has currently been at the top spot on the Billboard 100 for his single “A Bar Song (Tipsy),” notes Billboard. SirDavis As a businesswoman, this is being reflected in the launch of her whiskey brand SirDavis, in partnership with Moët Hennessy. As AFROTECH™ previously mentioned, the American whiskey made with a “bespoke recipe” inspired by Japanese and Scottish styles had been in the works for several years. View this post on Instagram A post shared by Beyoncé (@beyonce) “I’ll never forget the first day I had...
Beyoncé is taking her talents to the spirits industry! The “Cowboy Carter” songstress continues to defy industry standards while paying homage to her Southern roots. This time, she’s introducing her line of American whisky alongside Moët Hennessy, which falls under the French luxury goods giant LVMH. In a press release shared with AFROTECH™, the brand revealed that SirDavis has been in the making for years, offering an “unexpected take” on whisky through its “ bespoke recipe,” unusual maturation process, and distinct taste profile, influenced by Japanese and Scottish styles. Beyoncé debuted the beverage i n a post shared to Instagram, with the comment “Davis in my bones” alongside emojis of whisky glasses. According to Forbes, the whisky industry is the same one that made her husband, Jay-Z, a billionaire. The Houston, TX, native may very well join the billionaire ranks herself with an estimated net worth of $760 million. View this post on Instagram A post shared by Beyoncé...