Beyoncé Knowles-Carter has done it again.

Cécred

The iconic entertainer, who earned her first Grammy in the prestigious album of the year category for “Cowboy Carter” in 2025, shows no signs of slowing down. Her influence stretches far beyond music and into the business world, where she has made a significant mark in the haircare industry. As AFROTECH™ previously reported, the Houston, TX, native launched the science-backed and self-funded haircare brand Cécred, drawing inspiration from her early years spent at her mother Tina Knowles’ salon. This venture highlights her entrepreneurial spirit and deep connection to the beauty industry.

“Hair has always been a very big part of our lives,” Tina, who served as Cécred’s vice chairwoman, told Essence. “Just as fashion saved our family, hair is how we made a living.”

The inception of Cécred was six years in the making. Its hair repair technology has led to its first line of products, which includes Clarifying Shampoo and Scalp Scrub ($38), Moisturizing Deep Conditioner ($38), Fermented Rice and Rose Protein Ritual ($52), Nourishing Hair Oil ($44), and a patent-pending Bioactive Keratin Ferment.

Cécred Wins

Since then, the brand has expanded its offerings to include hair tools and Restoring Hair and Edge Drops, which met its first-year projections within the first month on the market, according to WWD. Additionally, Cécred has gained widespread recognition, earning validation from a diverse community of individuals with all hair types and textures. The brand has received 30 awards and amassed thousands of five-star reviews on its website.

“My vision for Cécred has always been to be an inclusive force of excellence, investing in research, science, and testing for all hair types. As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes,” Beyoncé told WWD. “But little do people know, your hair and my hair, whether it’s coily, kinky, wavy or straight, has a lot more in common than it does differences. Seeing our products perform across everyone is proof that when you put science in front of bias, the results speak for themselves.”

Expansion Into Ulta Beauty

More consumers will have a chance to experience Cécred for themselves as it has secured a historic retail deal with Ulta. The brand will enter 1,400 Ulta Beauty stores, and products can be purchased through its online store beginning April 6, 2025. Cécred will also be integrated into its salon stores.

Moreover, according to Kecia Steelman, president & CEO of Ulta Beauty, Cécred’s presence with the retailer marks its largest exclusive hair brand launch.

“Having 1,450 stores in 50 states with 44 million active Ulta Beauty loyalty reward members and our unwavering commitment to amplifying BIPOC founders, we’re positioned to bring Cécred to the masses,” Steelman told WWD.

Cécred CEO Grace Ray commented:

“One of the biggest indications that we’re succeeding is the incredible inbound demand we’ve had for distribution expansion, and it’s a major growth fact that we’ll be expanding into retail.”