Carmelo Anthony’s intro into solo investing paid off big time.

In 2006, Daniel Huang and Shawn Dougherty bootstrapped mStation with a $250,000 investment, developing speakers and cases for iPods and MP3 players, according to Forbes. Within their first year, they generated $1 million in revenue, most of the earnings coming from North America. The founders went on to make some power moves with the help of Carmelo Anthony, who was an active NBA player at the time. Here’s how.

The Carmelo Anthony Effect

In 2007, Huang and Dougherty acquired Mophie, which was responsible for creating the OG portable battery for iPhones. Forbes notes the pair created a battery-powered case, and Mophie’s revenue scaled from $2.6 million in 2008 to $200 million by 2013. Mophie’s revenue was predicted to reach $1 billion within the next five years.

“What we got from them that we didn’t have was a global Apple retail presence, customers in 60 plus countries, and a diversification into the case business,” Huang explained to Forbes.

He also said, “Every device, whether it’s Apple or Android, smartphone or tablet, mP3 player or handheld gaming device, is drawing battery every moment its turned on.”

What’s more, the founder’s acquisition of Mophie was made possible following Anthony’s investment of half a million dollars in 2006. Anthony first became aware of mStation at an NBA event in 2006 and took interest in mStation’s design that mirrored a basketball, Crain’s Detroit reports. 

“The investment by Anthony helped us get where we are today,” Dougherty said, per Crain’s Detroit. “It let us buy inventory and acquire Mophie.”

In 2016, Mophie was acquired by Zagg for more than $100 million, TechCrunch reports. This led to a big payday for what was Anthony’s first foray into solo investing. Profluence Sports Founder Andrew Petcash notes Anthony’s investment return was reportedly between 800% and 1000%.

“That was kind of my intro into solo investing. But I still didn’t really know what I was doing. I just knew I liked the product at that time,” Anthony told Adweek.