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Beatrice Dixon does not want to police how shoppers spend their dollars, but she acknowledges the risks of neglecting business owners on shelves. Dixon is the co-founder, CEO, and chief innovation officer of The Honey Pot Company, which is a plant-based feminine-care company that sells washes, wipes, and pads. As AFROTECH™ previously told you, she experienced chronic vaginal issues, which prompted her to create a vulva-safe formula that she grew into a business in 2014 with the support of a $21,000 loan. The company scaled to more than 33,000 stores across the nation, including retailers like Target, Walmart, CVS, and Walgreens. In January 2024, the company was acquired by Compass Diversified in a deal valued at $380 million. Dixon maintains a significant minority stake in the business. Part of The Honey Pot Company’s success can be attributed to its strong presence in retail stores. However, there is a shift among consumers to be more strategic about where they spend their dollars...
MYAVANA is bringing its hair care technology to Africa. Candace Victoria Mitchell is the mastermind behind the company, which launched with a $1,000 investment and a vision to ensure improved hair health for Black women, as AFROTECH™ previously told you. “Originally, my ‘why’ was really to provide a more personalized approach for people to really be seen and heard in the beauty industry,” Mitchell said in an interview with AFROTECH™. “Because, at the time, there were not many products catered to women of color or textured hair. And it just felt like it was just a huge oversight, and we were just kinda out there figuring it out on YouTube. I feel that hair is deeply connected to our purpose and identity, especially in Black culture. So my ‘why’ was just deeply rooted in people understanding who they are and also having the technology that could cater to our personalized journeys.” Technologies released include MYAVANA HairAI, which provides a detailed hair analysis followed by...
Paula Wright has built an empire of McDonald’s restaurants, having made history at the start of the franchise era. According to MetroWest Daily News, Wright and her late husband, Don, became New England’s first Black McDonald’s franchisees in 1984. Before venturing into the fast-food industry, she had a career in technology at IBM. “A co-worker of mine, her husband was in the business,” Wright told the outlet. “That’s how Don and I got involved.” Their first location was in a newly built mall in downtown Boston, MA. However, the business did not fare well due to low foot traffic, with capacity never more than 60%. “There just weren’t enough people there,” Wright recalled to the outlet. The couple then secured a second location, but once again, sales did not match their expectations, which they believe was due to construction for TD Garden, a multi-purpose arena that opened in 1995. However, success would come when they moved into the suburbs. “We lived in Sudbury (MA), so when we...
Beyoncé Knowles-Carter has done it again. Cécred The iconic entertainer, who earned her first Grammy in the prestigious album of the year category for “Cowboy Carter” in 2025, shows no signs of slowing down. Her influence stretches far beyond music and into the business world, where she has made a significant mark in the haircare industry. As AFROTECH™ previously reported, the Houston, TX, native launched the science-backed and self-funded haircare brand Cécred, drawing inspiration from her early years spent at her mother Tina Knowles’ salon. This venture highlights her entrepreneurial spirit and deep connection to the beauty industry. “Hair has always been a very big part of our lives,” Tina, who served as Cécred’s vice chairwoman, told Essence. “Just as fashion saved our family, hair is how we made a living.” The inception of Cécred was six years in the making. Its hair repair technology has led to its first line of products, which includes Clarifying Shampoo and Scalp Scrub...
Cherryrock Capital has raised $172 million to support diverse founders. The venture capital firm, founded in 2023 by Stacy Brown-Philpot (Managing Partner) — head of Alphabet Inc.’s online sales and operations in India and board member at HP Inc., StockX, and Noom Inc. — provides Series A and B funding to underrepresented founders of software companies driving innovation, according to its website. The VC firm, backed by a team with over 60 years of operating experience, has closed its first fund at $172 million, Bloomberg reports. “Today, I’m thrilled to announce the launch of Cherryrock Capital, the first fund focused on investing at the Series A & B stages in underinvested entrepreneurs …Cherryrock Capital is about being the foundation of success for the next generation of entrepreneurs…We’re on a mission to change the face of wealth creation and build an enduring institution. We are looking for founders who have the courage to be audacious in their vision, accountable to their...
Joanna Brooks has been creating a safe wellness studio for people of color for the past 10 years. She developed an interest in yoga as a teenager and, over time, explored different areas of fitness, she wrote in her LinkedIn bio. This exploration influenced her practices, which include Bikram Yoga, Hot Vinyasa Flow, Vinyasa Flow, Ashtanga, and Yin Yoga, ultimately leading to the establishment of Embody YOGA studio in Milwaukee, WI. “These styles contribute significantly to my teaching style. I am experienced in leading both group and private classes and enjoy working with people of all ages. My intention is for my students to leave class with a quiet sense of strength and peace,” she wrote in her bio. View this post on Instagram A post shared by Embody Yoga (@embodyyogamke) In an Instagram post shared on Tuesday, Feb. 18, Brooks honored the instructors who came before her, giving them their flowers for paving the way — including ZenZen Yoga Arts Founder Therese Bailey. “I’ve said it...
Issa Rae refers to Sienna Naturals’ expansion with Sephora as a “dream come true.” Rae co-founded the award-winning hair care brand Sienna Naturals, which was first envisioned by Hannah Diop in 2012. Diop, reflecting on her own challenges in finding hair products that met her needs, recalls how clarifying shampoos fell short in restoring her hair’s health during her time on the swim team. This firsthand experience played a pivotal role in shaping Sienna Naturals, a brand founded on a proprietary clean chemistry approach that prioritizes scalp health , according t o the brand’s website. The haircare line is powered by hydrating, abiotic, pH-balanced ingredients (H.A.P.I.). “The first impression I want people to have when they use Sienna Naturals is how beautiful their hair is. So that wet-feel design is very intentional,” Diop told AFROTECH™. Photo Credit: Sienna Naturals When Rae discovered Sienna Naturals, she was in the process of learning how to best care for her natural hair...
Christina Betancourt Johnson has made history in the cannabis sector. The Washington, DC, native with 15 years of experience as an executive — per Honeysuckle magazine — is the founder and CEO of Standard Wellness Maryland, which launched in 2019. The company had an interest in catering to consumers as well as patients looking for premium products for their medicine. Its offerings include flowers, topicals, tinctures, vapes, and concentrates, its website mentions. At the heart of S tandard Wellness Maryland’s lies a mission t o ensure there is greater representation in the cannabis industry, and this became part of Johnson’s call to action to drive equity in partnership with Rooted Therapeutics, her first company. Benzinga reports that Standard Wellness Maryland’s existence is historic as it is the first v ertically integrated cannabis company in the United States majority-owned by an African American and Latina, according to the social equity office in Maryland. It is licensed to...
Educator Yaa Yaa Catherine Whaley-Williams has built an education hub in her community. Whaley-Williams, the director of student equity in the Monticello Central School District in Monticello, NY, is the founder of Sadie’s Books and Beverages. The business opened in 2022 and made history in the process. News-12 reports it is the first Black-owned bookstore in Orange County, NY. Sadie’s Books and Beverages offers a diverse selection of books, which includes hundreds of Black authors across 23 genres, according to the Times Herald-Record reports. Accessibility is also important to Whaley-Williams, so she launched a program that slashes the prices of new books for children to $3 and $7. “When I was a kid getting a free or discounted book, it was usually dog-eared or had writing in it, or some pages missing,” she explained to the outlet. “But getting a discounted book shouldn’t mean that it’s anything less than brand new.” Locals can also expect special activations from the local shop...
There were great sacrifices that Fawn and Keith Weaver made to ensure that the Uncle Nearest whiskey brand would not fail. Today, Uncle Nearest is recognized as a force within the spirits industry, reflecting the resilience of Fawn, whose story is one of overcoming adversity with triumph. She dropped out of school in 10th grade, bounced between homeless shelters, and attempted to take her life twice. She viewed her struggles as affirmation of a higher calling — one that has materialized into an award-winning whiskey brand that has topped a billion-dollar valuation and is the fastest-growing American whiskey in history, as AFROTECH™ previously reported. The inception of Uncle Nearest resulted from relentless research Fawn conducted in Lynchburg, TN, to uncover the story of Nathan “Nearest” Green. Enslaved at the time, Green was responsible for teaching Jasper Newton “Jack” Daniel how to make whiskey using the technique known as “sugar maple charcoal filtering.” Some call this the...
The number of Black-owned businesses has increased. However, there is still much room for improvement. According to a research study released by the online loan marketplace LendingTree, the data reveals a 22.2% year-over-year increase since 2019. Looking back to 2022, just 3.3% of businesses were Black-owned , and 40% were women-owned. Other trends highlighted in the report show that Atlanta, GA, remains the primary hub for Black-owned businesses. The city has held this distinction for the past three years, with 11.3% of Black-owned businesses traced back to it. Other key cities identified in the report include Fayetteville, NC, Virginia Beach, VA, and Memphis, TN. Conversely, California cities such as San Jose, Oxnard, and San Diego ranked lowest in the number of Black-owned businesses. “When I initially started my entrepreneur journey, there weren’t very many Black founders,” Tiffany Ricks, chief executive of the cybersecurity platform HacWarhe, told Inc. “Now it’s exciting...
UI and web designer Dacia Petrie is behind an app that makes it easier for shoppers to buy from Black-owned businesses. Black shoppers are looking for more ways to support some of their favorite brands beyond major retail. This comes after several companies, including Walmart and Target, announced plans to roll back their diversity, equity, and inclusion (DEI) commitments. In fact, entrepreneur and graphic designer Danielle Coke Balfour pulled her products from Target shelves and directed buyers to her online storefront, as AFROTECH™ previously reported. “All products pictured are retired at this time except the Good Work Journal. My licensing agreement was with a vendor, not Target directly. Target has described their changes as ‘concluding’ specific DEI initiatives, which I’ve expressed my personal disappointment with. I stand by my message about the importance of supporting Black-owned brands and businesses,” Balfour wrote on Instagram. In a follow-up video, Balfour reveals that...
Alisa Bowens-Mercado is the proud owner of a beer company available across several states, FOX61 reports. Working as a salsa instructor for 16 years, Bowens-Mercado made the decision to venture into entrepreneurship. She was motivated by her grandmothers, Mary Pullen and Delores Bowens, “who were lager drinkers back in the 1970s, and because I would partake and enjoy some wonderful lagers,” she told the outlet. She also wanted to increase representation within the sector. “I knew that I needed to go into business so that I could amplify voices of color in this very male-dominated industry,” Bowens-Mercado explained. In November 2017, she launched Rhythm Brewing Co. in New Haven, CT, and made history as the state’s first Black woman-owned beer company. “I don’t take that lightly,” Bowens-Mercado told FOX61. “It’s because I have to continue to open up doors for the future. And so, if my journey and my mission can help anyone that wants to do something or go into an industry that you...
Entrepreneur and graphic designer Danielle Coke Balfour is pulling her products from Target shelves. Oh Happy Dani, a social media brand and online store that uses art to encourage advocacy, grew from designs Balfour started creating in February 2020 for Black History Month, according to her website. By that summer the illustrated infographics had found a larger audience for its digestible advocacy ideas around racism and equity . Today the business features a lineup of products that includes journals, cups, a workbook, and stickers. View this post on Instagram A post shared by Danielle Coke Balfour (@ohhappydani) Over the years, Balfour has been able to land countless collaborations with brands such as Coach, Old Navy, Adobe, Home Depot, TOMS, and more. She had also scored a partnership with Target but has recently decided to take a step away from the major retailer after it pulled back from its diversity, equity, and inclusion (DEI) commitments. As CNBC notes, Target put an end to...
There are nuances surrounding the support of Black-owned businesses in the wake of companies dismantling their DEI efforts. Walmart and Target are among the major companies that have boldly announced they will scale back their efforts in diversity, equity, and inclusion. This list also includes Meta, Amazon, McDonald’s, and Nasa. “We’ve been on a journey and know we aren’t perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers, and suppliers, and to be a Walmart for everyone,” Walmart said in a statement, according to AdWeek. Walmart’s shareholders do not align with its board of directors, expressing “deep disappointment,” as AFROTECH™ previously reported. What’s Going On At Target? Target has followed suit, placing a red light on its three-year DEI commitment. According to NBC News, the retailer will no longer send reports to an external diversity-focused group and will dismantle its...