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Dwayne Johnson now holds a greater stake in WWE, the place where his journey began. As AFROTECH™ previously reported, the wrestler-turned- actor -turned- businessman has taken on a new role with TKO Group Holdings Inc., the parent company of WWE and UFC. Johnson joined its board of directors in January 2024 and, as a result, also secured full ownership of “The Rock” trademark. “My grandfather, ‘High Chief’ Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come,” Johnson said at the time, according to Variety. “Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. …Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle.” He continued, “I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the...
Dwayne Johnson decided to fire his agents because he saw the bigger picture. Johnson first put his name on the map as a professional wrestler, inspired by his father, Rocky Johnson, who had a legendary resume within the sport and was honored as a WWE Hall of Famer. “I think I’m going to like professional wrestling,” Johnson remembered, according to a conversation with GQ. “So we fought. [My dad] didn’t want me to get into it. And then I wound up having the career that I had. And he was proud. But he also wrestled with a lot of my success, and I know that as his son.” Johnson would later find a commonality between wrestling and acting. He revealed to GQ that he pivoted attention towards Hollywood, understanding that he could still reach the masses as an actor. “When I got into the business of Hollywood and moviemaking, it’s like, ‘Okay, well, what kind of movies do I want to make? I want to make movies that hopefully are good, that don’t suck. But also reach as many people as...
Dennis Rodman is likely best known for his prolific career with the NBA , showcasing incredible defensive abilities during his 20-year tenure on the court. However, the retired basketball star has gone on to exhibit a host of eccentric accolades in his 62 years on Earth, making him one of the most interesting humans to ever live. Today, Dennis Rodman touts a paltry net worth of only $500,000 according to Watcher Guru , in spite of his multi-million dollar legacy. Rodman sits at this figure for a number of reasons, most notably due to a number of shady business deals that saw his long-time financial advisor embezzling millions from his personal fortune. Despite Dennis Rodman’s lower-than-expected net worth, the retired basketball legend seems to be living comfortably today, and has tons of social credit to fall back on in case he needs additional financial security. Since retiring from the NBA, Rodman has gone on to wrestle at a professional level, appear in numerous film and...
Dwyane Wade is working to diversify the wine industry. The former basketball athlete is accomplishing this as the founder of his own wine brand, Wade Cellars, established in 2014, and as a University of California (UC Davis), Davis board member. According to a news release, Wade joined the school’s Executive Leadership Board for the Department of Viticulture and Enology in 2021. At the time of appointment, David Block , a professor and chair of the viticulture and enology department, shared in a statement: “All of our new board leaders have really unique skills to help the department achieve our strategic goals. They bring excellent communication skills, a passion for diversifying the industry and making sure students receive a great education and fulfilling career, and a passion for wine. Past and current members will help us to reach even a higher level of teaching, research and continuing education for the industry.” Wade’s participation was to serve as a doorway for expanding...
“God Is Dope.” The phrase might convey varying meanings; however, for Steve King, who trademarked it in 2014, it represents leaning on God when his world was turned upside down. Birth Of Phrase, According To King During an exclusive interview with AFROTECH, King, a North Chicago, IL, native serving in a local ministry, takes us back to 2012, when he created the well-known phrase. His wife suffered through a series of miscarriages, and King found it very difficult to deal with the emotions of grief. Escapism became his coping mechanism until he experienced an intervention from God, he says. “We had just experienced this loss, and we were devastated. I didn’t know how to necessarily cope at the time,” King, 37, explained . “I found myself getting high off weed in my car, hot boxing, just trying to escape the pain and the trauma.” He continued, “There was this voice that spoke to me, and I heard it clear as day. I believe that it was the voice of God, and he said, ‘Hey, this isn’t...
It’s a full circle moment for Dwayne Johnson, who has secured full ownership of “The Rock” trademark. According to ESPN, the former wrestler who has gone on to become an actor and businessman has been appointed to the board of directors of TKO Group Holdings Inc., which is the parent company of WWE and UFC after Endeavor merged the two entities. “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board,” Ariel Emanuel, CEO of TKO and Endeavor, shared in a statement, per The Hollywood Reporter . “Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.” What’s more, Johnson now has full ownership of “The Rock” trademark and has landed a services and merchandising agreement under the deal. For Johnson, who is a 10-time WWE champion and would go on to pursue a career in the entertainment industry as a blockbuster actor, he describes the feat as...
For those of a particular age, certain cultural moments immediately evoke nostalgia. Undoubtedly, one of those moments is best wrapped up in Dwyane “The Rock” Johnson’s coined phrase: “If you smell what The Rock is cooking.” For years, the WWE wrestler would taunt his opponents and captivate the audience through what was once described as the most electrifying move in sports entertainment: the people’s elbow. However, Johnson’s story doesn’t start or end with his popularity in wrestling. Football Was The Original Dream For The Rock Johnson — a California native — spent the early years of his life engaged in sports while watching his father, Rocky Johnson, have a career in the wrestling industry. Although this example would eventually foretell The Rock’s career, he would spend some time pursuing a football career. After graduating from high school, Johnson attended the University of Miami as a member of its football program. According to Bleacher Report, the athlete played on the...
Dwayne “The Rock” Johnson is paid . Celebrity Net Worth reveals that the wrestler-turned-actor and entrepreneur has a net worth of more than $800 million — and, like many celebrities, part of that net worth comes from how much he gets paid from making sponsored social media posts. What’s most impressive, however, is that this net worth has doubled in less than a year. It’s no secret that The Rock gets paid quite a handsome sum of money — and that’s because he has a tequila company called Teremana Tequila. He is also one of the top-paid actors in Hollywood today — and one of only four Black men on the list. And he also owns a football league, for which he paid $15 million to own. View this post on Instagram A post shared by therock (@therock) But how much does he get paid per Instagram post? A recent report from HopperHQ revealed that the top-paid Instagram stars aren’t who you think they might be. “Cristiano Ronaldo scores the top spot in the list for the second year running,...
In this case, the influence that comes with being a social media influencer can be detrimental to a person’s social life. According to the New York Post, Eva Lopez is suing the NYPD “for defamation, libel, slander, intentional infliction of emotional distress and negligence” after the police used her photo on a wanted poster for a robbery. After a friend contacted Lopez about the situation at hand, she soon learned that she was a wanted woman, which she notes left her in disbelief. “I thought it was something fake,” said the Instagram influencer, who also happens to be a native of Queens. “I really couldn’t believe the police would put me on a wanted poster.”
A new claim by Forbes suggests that celebrity startups may not be what we think they are. The outlet starts out by taking aim at both Rihanna and Kim Kardashian’s recent announcements about their latest funding rounds in their celebrity startups, questioning whether Savage X Fenty and SKIMS (respectively) were really worth the money they’d raised in recent funding rounds (Savage X Fenty raised $125 million in a Series C funding round, while SKIMS raised an additional $240 million, thus bringing its new valuation to $3.2 billion). The outlet also points out that celebrity investments (in other words, what they’ve invested from their personal checkbooks) in their own companies are often not disclosed — and neither are the real sales numbers. “All these private companies are on a PR tear and it’s even easier when a big name is involved,” said Sucharita Kodali, a retail analyst at Forrester, to Forbes. What’s more, she said, company valuations are often inflated by up to ten times their...
Dwayne “The Rock” Johnson continues to get paid. Footwear News is reporting that The Rock has created a new line with Under Armour called “Outlaw Mana,” which features a full line of clothing and shoes for the discerning athlete. The PR4 training shoe is the “crown jewel” of this new collection, and it retails for $150. There’s also a women’s line that’s in line with the men’s offerings, as well, under the imprint. This is just the latest in a long line of business deals for Dwayne Johnson, who also recently purchased the pro football league, XFL, for $15 million. He also purchased the Teremana Tequila brand, which made history in December 2020 for its record-breaking sales. “Our entire Teremana team and I are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success,” he said, according to AfroTech’s recent report. “But we also recognize there’s so much more work to be done. We’re building a mana fueled legacy brand and I’m in it for the long...
Celebrities of all shapes, sizes, and colors can only dream about having multi-million dollar deals. But there are some celebrities who prefer to walk away because they are worth so much more. In some cases, the decision to walk away from hefty paydays — whether on principle or on principal — proves to be a wise one. There are plenty of celebrities who play the long game that end up getting more in dividends because they chose to hold out for what they felt they deserved. And then there are other cases where the celebrity doesn’t know when to hold them — or when to fold them — and the consequences are devastating (We’re sure, for example, that Matt Damon could use that extra couple million right now. Should’ve done “Avatar,” sir, and you wouldn’t have the disaster of “Stillwater” to contend with). Did you know, for example, that Dwayne “The Rock” Johnson turned down the opportunity to host the 2019 Oscars? According to Us Weekly, the wrestler-turned-multi-hyphenate was the first...
A new report by Variety revealed a very sad truth about the biggest salaries in Hollywood. The outlet reports that the actor who got the biggest payday in Tinsel Town was none other than Daniel Craig. The current James Bond received more than $100 million for the “Knives Out” sequels, which are being directed by Hollywood heavyweight Rian Johnson. And there’s a reason Craig is getting this heavy salary: the “new deal” that’s available to many Hollywood stars. “Netflix compensates movie stars for the projected back-end box office participation they would reap if their movies were released exclusively in theaters. Add to that salary bumps Craig would’ve received for second and third films in the murder mystery series, and the outgoing James Bond is sitting on a nine-figure check,” explains Variety. And there’s more to the biggest salaries in Hollywood, too. In a nutshell, actors who are involved in the business of streaming can expect a bigger payday than those who limit their efforts...
When TikTok star Khaby Lame first got started on the social media app in March 2020, he was working at a factory in Chivasso, Italy, a small town located in the Turn district. Then, without warning, he was fired, forcing him to return to his family’s “modest home.” But, as the Senegalese sensation told The New York Times, he chose to pivot his attention to TikTok on a full-time basis instead of getting a so-called “real job,” and it was the best decision he’d ever made. “It’s my face and my expressions which make people laugh,” he said to the outlet, while adding that his muted expressions are a “universal language.” Whether you understand what he’s saying or not, Lame definitely found a winning formula. He’s almost at 100 million followers on the micro-video app, and one site reports that someone like him can charge anywhere from $1 million to $2 million per post thanks to his dedicated, engaged following. @khaby.lame I have to read and you disturb me.🤨(Ps: Guys don’t try this at...
Looks like Dwayne “The Rock” Johnson has more in common with his ambitious “Ballers” character, Spencer Strasmore than viewers thought. Announced Monday, an investor group — that includes the former WWE wrestler — has purchased the XFL for about $15 million, according to ESPN . The professional league, previously owned by WWE Chairman Vince McMahon, has had some difficulty finding a new owner after filing for bankruptcy earlier this year. Although scheduled for auction, Johnson along with his business partner — Dany Garcia and RedBird Capital Partners — have acquired the XFL. With my trail blazing partner @DanyGarciaCo & Red Bird Capital, we have acquired the XFL. With gratitude & passion I’ve built a career with my own two hands and will apply these callouses to our @xfl2020 brand. Excited to create something special for the fans! #XFL #fullcircle pic.twitter.com/LprJ6HjglD — Dwayne Johnson (@TheRock) August 3, 2020 “The acquisition of the XFL with my talented partners, Dany Garcia...