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Business coach Precious Azuree is helping Black-led organizations measure their impact. Precious Azuree Group The Houston, TX, native has been leading her own coaching business for more than a decade. The pathway nearly fell into her lap upon graduating from high school as a self-taught web and graphic designer and blogger. Quickly gaining a reputation for social media marketing, many began to reach out to Azuree for her services, which evolved into the launch of the Precious Azuree Group, originally established as a project management and branding agency. “I was working with influencers, helping small business owners develop their brand identity, monetize their brand, build out their teams,” she told AFROTECH™ in an interview. Through her business, she worked with a myriad of clients which included Stacy Ike Inc., earning them over $100,000 in brand deals, as well as Essence Festival, AT&T, Pantene, and Regal Cinemas, on social media strategics that enhanced their brand engagement...
During a time when building real-life connections can be a challenge, online communities have been a saving grace for many. The presence of groups on social media has heightened, which has transformed into an influx of people that strive to be sources of support and resources. Community leaders especially are using the impact of social media to reach the masses and create the change they want to see. Here are nine Black leaders making real impact that should be on your radar.