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Beyoncé's Cécred To Make Its Way To Ulta, Marking The Largest Exclusive Haircare Brand Launch In The Retailer

Beyoncé Knowles-Carter has done it again. Cécred The iconic entertainer, who earned her first Grammy in the prestigious album of the year category for “Cowboy Carter” in 2025, shows no signs of slowing down. Her influence stretches far beyond music and into the business world, where she has made a significant mark in the haircare industry. As AFROTECH™ previously reported, the Houston, TX, native launched the science-backed and self-funded haircare brand Cécred, drawing inspiration from her early years spent at her mother Tina Knowles’ salon. This venture highlights her entrepreneurial spirit and deep connection to the beauty industry. “Hair has always been a very big part of our lives,” Tina, who served as Cécred’s vice chairwoman, told Essence. “Just as fashion saved our family, hair is how we made a living.” The inception of Cécred was six years in the making. Its hair repair technology has led to its first line of products, which includes Clarifying Shampoo and Scalp Scrub...

Feb 20, 2025

Jeneé Naylor Went From Being A Target Employee To Snagging A Business Opportunity With The Retailer

There is so much beauty in making your dreams come true, and this former Target employee’s transition from team member to collaborator for its recent Future Collective collection is proof! Before launching her fashion brand, Jeneé Naylor began her Target career in 2012, quickly rising to the role of store director at stores across the Washington, D.C. area after several years of hard work and commitment. Now, 11 years later, the company has unveiled its latest Future Collective collaboration with Naylor and her brand, which features 70 new pieces designed with individuality in mind, according to Target’s company blog.   View this post on Instagram   A post shared by Target (@target) “From sketching designs in high school to working in retail, fashion has always been a passion of mine,” Naylor said. “It wasn’t until I was working full-time that I started posting my outfits on social media and gaining traction. Because my Target work schedule was so busy, I would create and batch...

May 23, 2024

From Rejected To Major Retailers: What Happened To The Lip Bar After 'Shark Tank?'

If you’re a burgeoning business owner or hopeful entrepreneur, chances are you’re familiar with ABC’s “Shark Tank.” Premiering in 2009, the show’s premise revolves around aspiring entrepreneurs pitching their products or business ideas to a panel of potential investors, known as “sharks.” Made up of successful business moguls including Mark Cuban and Kevin O’Leary, these seasoned vets have the power to make some big dreams come true, as contestants plead for investment funds in exchange for equity in their companies. The show has been the force behind some of the industry’s most coveted products, from the Squatty Potty to the Scrub Daddy. Some products that don’t secure a deal on the show still manage to make traction, including Melissa Butler’s inclusive cosmetic brand , The Lip Bar. But what happened to The Lip Bar after “Shark Tank?” Here’s what we know. Who Is Melissa Butler? Before her appearance on “Shark Tank,” Melissa Butler was a former Wall Street financial analyst who...

Mar 29, 2024

Entreprenuer Toni Gilliard Lands Her Canned Cocktails Brand In 2 Major Retailers

Entrepreneur Toni Gilliard is cheering that she’s landed her products in two major retailers.

Oct 24, 2023

Tabitha Brown's McCormick® Sunshine Seasoning To Make Its Debut At Retailers With A New AR Feature

Auntie Tab is back to help her nieces and nephews spice things up in the kitchen… the healthy way. The award-winning social media personality will bring her McCormick® Sunshine Seasoning to retailers after the original, limited-edition all-purpose seasoning was a fan favorite selling out in just 39 minutes in 2021. “We were so blown away by the response to the McCormick® Sunshine Seasoning by Tabitha Brown last year that we knew we had to get the seasoning in stores,” said Alia Kemet, Senior Vice President, Creative & Digital Transformation, McCormick®, in a press release of the news shared with AfroTech. “We are always looking for new and exciting ways to bring innovative flavors to everyday meals. Now, everyone can have Sunshine in their lives”. .

May 12, 2022

Black Women Lead Efforts To Launch Digital Marketplace HellaBlack For Black Retailers

Last year, founders Layla Nielsen, Natalie Robinson and Love-leigh Trimiew announced plans to launch HellaBlack, a new e-commerce marketplace for Black retailers and enthusiasts — now the digital shopping platform is officially live. In an op-ed for Blavity, Trimiew previously wrote about how her family’s story and desire to own her historical narrative inspired her to start her own Black-owned business. “In the wake of George Floyd’s murder, there have been many important articles written about the history of Blacks being denied the opportunity to thrive economically — Wilmington, North Carolina, and Tulsa, Oklahoma are often cited,” she wrote. “A lot of Black thought-leaders have written think pieces about the necessity of Black economic empowerment. I am neither a philosopher, historian or expert in African-American studies. I am a Black woman business owner, the descendant of West African slaves and an East African immigrant, looking to my own historical narrative of hope amid...

May 19, 2021

Camille Rose, Ulta's Most Requested Brand, Inks Brand Partnership With Beauty Retailer

Camille Rose — one of the largest Black-owned hair-care brands in the U.S. today — is not new to mass retail partnerships, as it has existing relationships with retailers like Target, Sally Beauty, CVS, and more. After being in business for over 10 years, Camille Rose has announced today that it has scored its most distinguished partnership deal to date with Ulta Beauty, launching in both physical U.S. stores and online, according to Glossy. Retail Brew reports that after becoming the most-requested brand from Ulta shoppers, the retailer reached out to form the new partnership. “Ulta will heighten our awareness and provide a different consumer, one who may be more ingrained in the beauty experience,” founder Janell Stephens told the outlet. The news of this new partnership arrives after Ulta announced a grand diversity plan to do a bigger push behind Black-owned beauty brands and double the amount of brands stocked at its store locations. Similar to the retailer’s action plan, we’ve...

Apr 12, 2021

Uzoma Dozie Ran One Of The Largest Banks In Africa, Now He's Using Tech To Build A Community Of Retailers

This company is adding more than just a little sparkle to Africa. Sparkle is an online platform using technology to build a community of retailers in Nigeria. Face2Face Africa reports the company’s founder, Uzoma Dozie, is on a mission to build a retail market throughout not only Nigeria but the entire continent of Africa. Launched in 2019, Sparkle employs artificial intelligence to help users make good business decisions. It also allows entrepreneurs to reach out to those in the informal economy with the main goal of bringing them into the formal economy to ensure financial inclusion all through the use of their mobile phones. According to Dozie, the platform is neither considered a bank nor a fintech platform in the traditional sense despite the fact that it provides financial services through technology. “Why? Because we know that our customers are on mobile — they are digital natives and digital aliens,” said Dozie in an interview with Forbes . “They are building their...

Apr 12, 2021

Julia Collin's Moonshot Snacks Make Their Way Into Retailers And E-Commerce Platforms

The nation’s first climate-friendly snack brand could soon become more accessible for Americans. Certified WBENC woman-owned business and BIPOC-founded and owned brand, Moonshot, has announced that it’s expanding its distribution. Its signature crackers are now available for purchase through several value-aligned retailers both in-stores and online, including Bubble, Goldune, and New Leaf, reports 69 News. Created by Planet FWD , Moonshot is made with the planet’s health in mind.   View this post on Instagram   A post shared by Moonshot (@moonshotsnacks) “We’re thrilled to grow the reach of our climate-friendly food movement with retailers that consumers already rely on to uphold their sustainability standards,” shared Julia Collins , founder, and CEO of Moonshot in a statement. “We recognize that the power of our impact cannot be achieved by any one brand alone and look forward to the continued growth of this movement through trusted retail partners.” Research reveals that the...

Apr 8, 2021

Bluejestic Aims to Be An 'Open Marketplace Like Amazon' For Minority-Owned Retailers

2020 and COVID-19 have brought on an unexpected wave of challenges for small businesses with shutdowns, social distancing rules, and other pandemic-related instances hitting companies hard. As more businesses adopt new ways to reach consumers, a new e-commerce marketplace has surfaced to help provide a larger platform for companies across various industries. Bluejestic — a Black-owned selling platform for small/mid-sized U.S., Caribbean, and Central American businesses — launched last month to give businesses the opportunity to showcase their retail products and expand their markets, Black News reports . “What we are doing is leveraging technology to create economic growth for businesses in the U.S as well as the Caribbean who are in a more dire need for a centralized marketplace,” Jude Plaisir, founder of Bluejestic, stated in a press release . “This is very much a mission-driven effort.” As we continue to feel the grueling effects of COVID-19, many businesses are still struggling...

Jul 27, 2020

Black-Owned 7-Eleven Becomes Top Retailer For Largest U.S. Black-Owned Wine Merchant

7-Eleven owner, Alyson Rae Lawson, is making history all while taking Black girl magic to the next level. Lawson’s Texas-based store recently set record-high sales as the franchise continuously sells out of its Black Girl Magic wine inventory a part of the McBride Sisters Collection founded by Robin and Andrea McBride. According to Fox News, Robin confirmed the store is the country’s highest volume-selling retailer of the Black-owned brand. View this post on Instagram A post shared by Black Girl Magic Wines (@blackgirlmagicwines) “It kind of blew out of the water,” Lawson told Fox News . It all started when Lawson decided to make more Black-owned products available to her 1,000 daily customers. The store owner then ordered a bulk shipment from what is currently the largest Black-owned vintner in the country, according to Fox News. “I don’t know that we’ve seen an account quite like this before,” Robin said. “They brought in 10 cases of Black Girl Magic and they sold out the first...

Jul 20, 2020

Black-Owned Coffee Retailer Sees a 350 Percent Spike in Sales After Being Forced to Close its Doors 

Founder of Red Bay Coffee, Keba Konte , is no newbie to innovation. In 2014, the San Francisco native combined his passion for photographic journalism and coffee to create a Coffee Dojo that simultaneously served as the headquarters of Red Bay Coffee and a daily art exhibit that showcased his photography. With such creative ingenuity, it’s no surprise that Konte honed his entrepreneurial acumen when the COVID-19 pandemic hit hard. Due to coronavirus, Forbes reports Red Bay Coffee’s retail stores had to shut down resulting in an 85 percent decline in sales and a drastic reduction in his workforce. Now, that some of his six retail locations are reopened, he says the decline is only about 40 percent. However, according to Forbes , the Oakland, California coffee hub has seen a 350 percent increase in e-commerce sales since the start of the pandemic. Before the stay-at-home regulations, Red Bay Coffee’s supermarket sales from Whole Foods and Safeway made up 17 percent of overall sales....

May 11, 2020

How Working In A $100 Billion Retailer Gives Entrepreneurial Vibes

Tia Likely, technology director at The Home Depot, talks about her experience working in tech Building from the ground-up is an experience that The Home Depot likes to offer both its customers and associates alike. As the world’s largest home improvement retailer, The Home Depot provides its associates a wide range of skills to excel in their field of work, especially in the field of technology. Although the company is a $100 billion retailer with multiple offices in Atlanta, technology centers in Austin and Dallas, and other locations around the country, there are projects executed that give associates more responsibility, which can instill a sense of ownership and the opportunity to contribute firsthand to the corporation’s growth. These are the vibes that employees seeking technology positions likely receive from a startup, but it happens within the walls of The Home Depot. Tia Likely, technology director of customer and loyalty, spoke with AfroTech about how working in...

Sep 27, 2019

Salesforce Retracts DEI Language From Annual Report

Salesforce is retracting its DEI goals. Business Insider reports that the major software company removed references to its diversity, equity, and inclusion (DEI) goals in its annual financial report. Regarding hiring, the company says it will now uphold equality as its core value. “While we are not specifying representation goals, we remain committed to our core value of equality,” a Salesforce spokesperson confirmed to Bloomberg. This sentiment was also echoed in the filing, which read, “We value the equality of every individual at our company and in our communities and are dedicated to fostering a workplace that complies with these protections, creating an inclusive culture where every individual feels seen, heard and valued.” Salesforce joins a growing list of companies that have all followed a common pattern in recent months. Google, Amazon, and Meta are other technology-driven companies that are shifting their focus away from DEI. In retail, Walmart, Aldi, and Target have done...

Mar 6, 2025