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Doing things on one’s own terms often pays off. In February 2023, Cam’ron launched the podcast “It Is What It Is.” While on a panel at Black Enterprise’s 2024 Disruptor Summit in May, the rapper recalled brainstorming the vision for his sports talk show and investing in himself. “All the sports shows to me were pretty much the same… So what I did was, I said I’m gonna invest $250,000 into this project,” Cam’ron told the outlet. “And I said, what I’m gonna do is I’mma build a professional setting and put on a suit, but talk how we talk to each other when it comes to basketball.” @blackenterprise From arguing with friends to a $20 million deal! Cam’ron breaks down the journey of his podcast and how it all started with a passion for sports and a $120k investment. #PodcastGoals #SuccessStory #Camron #ItIsWhatItIs ♬ original sound – BlackEnterprise Although Cam’ron chose $250,000 as the cap number for his investment, he shared that he only spent around $120,000. Plus, the show started to...
Stephen A. Smith’s proudest moment was retiring his late mother. For the host of ESPN’s “First Take,” he has kept his mother in high regards due to her sacrifices raising him with a father he describes as “negligent.” In 2005, Smith was able to reward his mother when he signed a $1.3 million annual contract with ESPN to receive his own show, called “Quite Frankly,” he revealed on the “Hotboxin’ With Mike Tyson” podcast. At the time, his mother had retired as a registered nurse working at Queens General Hospital in New York, NY, but she took on work at the Police Athletic League (PAL) to fund her yearly vacations because she did not have additional earnings outsides of her pension and savings. “My proudest moment to this day was that I drove straight home, and I put it in my book straight shooter, I drove straight from Manhattan to Queens, New York. I walked right in that PAL and I grabbed her by the arm and I said ‘Let’s go,'” Smith expressed on the podcast. “I looked at her boss,...
Joe Budden is getting candid about his career podcast earnings. According to Vibe, the rapper-turned-podcast-host recently shared that he has earned at least $7 million since he made the career transition, pocketing a reported $4 million from that after taxes. “Off podcasting, off of this?” Budden said during an episode of “The Joe Budden Podcast.” “All together in the whole 10 years? About $4 million… Gross is $7 million.” He also opened up about how he and his team managed to get to those numbers, noting that inking partnerships with various brands along the way has been beneficial. “Early on we were doing it for free,” Budden recalled. “Then we hit a little lick, Spotify. Then n—as left, the building crumbled a little bit, and my friends came and saved the day.” As previously reported by AFROTECH™, he shared the real reason that he walked away from Spotify’s initial offer. “In business, there are signs, for me, that show faith in a relationship,” Budden said at the time. “And me...
Not saying yes to the first offer could likely benefit you in the long run. For the “Million Dollaz Worth of Game” podcast hosts, this led to a more favorable business outcome. As previously mentioned by AFROTECH™, Gillie Da King and Wallace Peeples, otherwise known as Wallo267, signed a podcast deal with media company Barstool Sports in 2020. The deal is reportedly worth $3 million for 50% ownership in the show. Two years later, the duo signed a new contract with the company. Wallo267 expressed on an Instagram post, “From the bottom of my heart I want to thank all of y’all for being apart of my journey. 🙏🏾💪🏾cuz @gilliedaking WE DIT IT!” At the time of this writing, the “Million Dollaz Worth of Game” podcast appears to be doing well, garnering 1.53 million subscribers on YouTube. Their guests include some of the biggest names in the business — Alicia Keys, Cardi B, Shaquille O’Neal, and Michael B. Jordan. Unsurprisingly, Barstool Sports was one of many companies interested in securing...
Meghan Markle seems to be ready for her take over of the podcast industry. Forbes reports that the Duchess of Sussex’s Archetypes podcast has knocked The Joe Rogan Experience out of the No. 1 spot on Spotify podcast charts in the U.S. The major feat comes only two days after Markle dropped her first episode. What’s more, her podcast is dominating across Australia, Canada, Ireland, and the United Kingdom.
With the amount of talent, education, and sheer excellence within the Black community, “getting to the bag” is the easy part of the wealth journey. The more complex part of the journey is how wealth appreciates, and legacy is built. Acknowledging that not all people are privileged to consistently invest in side-hustles, passion projects, or wealth-building tools (stock market, digital currency, etc.), each person who earns money in any capacity must consider two things when determining their next money move. What are your liabilities, and what are your assets? Financial advisor Rashad Bilal and educator Troy Millings, hosts of the popular podcast Earn Your Leisure, suggest that people should always choose assets over liabilities, which is why they have an entire show dedicated to the topic, presented by REVOLT.
Sometimes you’re destined for greatness from the very start. Taking a glimpse into Gia Peppers’ past, it appears her story was pre-written. Her father introduced Peppers to the newsroom at just two months old and told his NPR coworkers she would become a broadcast journalist one day. Thanks to the combination of faith and hustle, she exceeded his expectations. Although she’s “most known for her work as a contributor” on NBC’s “TODAY” show, the award-winning journalist, digital content creator, and on-air host has also been on the podcast scene with “Black Girl Podcast” and has a nationally syndicated series called “More Than That with Gia Peppers.” And, it appears as though it’s only the beginning. View this post on Instagram A post shared by Gia Peppers (@giapeppers) Peppers understands the power and beauty which lies in the world of storytelling and it blossomed throughout her upbringing in the Washington, D.C. area. Peppers’ mother was a Howard University alum, who went on to...
NBA player Spencer Dinwiddie — the self-proclaimed “tech guy with a jumper” — and tech entrepreneur Solo Ceesay are taking their talents to the podcasting world. Today, Dinwiddie and Ceesay — also the co-founders of Calaxy app — announced their New Money podcast in partnership with CoinDesk and Spotify in a press release exclusively provided to AfroTech. “With the launch of New Money, we are catapulting traditionally boring conversations on finances into the realm of mainstream entertainment. We have given way to colloquial conversations about new methods of wealth creation in an effort to produce something that could resonate with all audiences,” said Ceesay in a press release. While the now co-hosts are entering new territory, they aren’t new to the “creator economy” as their company, Calaxy, is an open social marketplace for creators by creators. The decentralized social media app brings creators and fans closer through various features while unlocking opportunities for creator...
Best-selling author and journalist Elaine Welteroth is partnering with American Express to highlights small business owners , reports Forbes. In a newly launched video series podcast titled “Built To Last,” Welteroth is sharing the stories of Black business owners to discuss their personal journeys and the significance of minority-owned entrepreneurs. “I was really grateful to have the opportunity to partner with American Express on a project with purpose. Our missions were aligned in wanting to build a platform that educates and inspires the next generation of Black entrepreneurs while also encouraging continued patronage of the many Black businesses that need our support, now more than ever Built to Last dives into the stories, history and continued legacy of Black-owned small businesses that have shaped American culture,” said Welteroth. Thus far, the podcast has featured Pinky Cole, the founder of Slutty Vegan, CEOs Issa Rae and Hannah Diop of Sienna Naturals, Melissa Butler of...
Charlamagne Tha God is boosting the Black podcast business. According to CNN, the outspoken radio personality, TV host, and podcaster has partnered with iHeartMedia to launch The Black Effect Podcast Network. The aim is to bring together “the most influential voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more.” Currently, the network’s flagship podcast will be “The Breakfast Club.” Also, a curated slate of 18 podcasts — including series by comedian and actress Jess Hilarious, social justice activist Tamika Mallory, and attorney Eboni K. Williams — will be featured. “Blackness has an immediate, culture-shifting effect on everything,” Charlamagne Tha God said in a statement. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”...
Ice cream company — Ben & Jerry’s — has been extremely vocal in regards to calling out racism and violence in America during the aftermath of George Floyd’s death. After issuing a bold and detailed statement to dismantle white supremacy in America back in June, Ben & Jerry’s quickly earned a reputation of being a valued advocate for change in underserved communities across the U.S. Now they’re taking their actions a step further. In the fight for racial equality, the company has launched a podcast called “Who We Are: A Chronicle of Racism in America” — based on Jeffery Robinson’s acclaimed presentation of the same name. They plan to uncover the lesser-known history of racial injustice in America, according to Refinery29 . View this post on Instagram A post shared by Ben & Jerry's (@benandjerrys) According to the captioned Instagram post, the new podcast will be hosted by Carvell Wallace and ACLU legal expert Jeffery Robinson in partnership with Vox Media and The Who We Are Project,...