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From breaking records on the field to securing lucrative endorsements, DK Metcalf has established himself as a wide receiver to watch in the NFL. Since being drafted by the Seattle Seahawks in 2019, he has quickly risen to elite status, becoming one of the league’s most dominant offensive weapons. Known for his rare combination of size, speed and athleticism, Metcalf has delivered performances that showcase his stamina and strength, cementing his reputation as a game-changing playmaker. Off the field, the 27-year-old has successfully transformed his football stardom into financial success . His endorsements include partnerships with major companies such as Nike, Gatorade and Beats by Dre, further boosting his income and public profile. Additionally, he has ventured into business, capitalizing on opportunities in industries ranging from fitness to fashion. With a keen eye for branding and entrepreneurship, he has positioned himself as more than just an athlete – he’s a savvy...
Myles Garrett has signed a historic deal to remain with the Cleveland Browns. Garrett joined the league in 2017 as the No. 1 pick in the NFL draft, notes Yahoo Sports. He was chosen by the Cleveland Browns and has remained there for eight seasons. While his achievements include stats such as 352 total tackles in 117 games and securing titles such as first-team All-Pro and Pro Bowl honors multiple times, he has yet to earn a coveted Super Bowl ring. As a result, the defensive end expressed interest in being traded to another team. “It’s not a decision I take lightly,” Garrett told sports commentator Rich Eisen, according to Cleveland.com. “It took time and lots of conversation, but just looking at the trajectory of the team, talking to some of the higher-ups… I have a lot of respect for them, but I just don’t think we’re aligned on where the team is going in the near future. I feel like the window for us as athletes is only so broad and only continues to close as years go by with...
Tracy McGrady has long aspired to team ownership, and now that he’s secured a stake in the NFL, he’s dedicated to increasing representation in the league. As AFROTECH™ previously reported, the basketball icon was announced as a minority owner of the Buffalo Bills in December 2024. He joins his former Toronto Raptors teammate and fellow Florida native, Vince Carter, as part of a group of 10 limited partners, which also includes soccer star Jozy Altidore. This marks the first time the Bills, owned by Terry and Kim Pegula, have expanded their ownership group. “I’ve always wanted to be an owner of a franchise and really didn’t care whether it’s the NBA, a soccer league, whether it’s in the NFL,” McGrady explained in an exclusive interview with AFROTECH™ held at a private reception that was hosted by Diverse Representation and William Morris Endeavor (WME) on Saturday, Dec. 8 to honor Black professionals in sports. Kevell Byrd McGrady also reveals the backstory behind becoming a minority...
Maya Angelou once said, “You may encounter many defeats, but you must not be defeated.” Autumn Lockwood’s collegiate and professional journey embodies this spirit of resilience and perseverance. Her story isn’t just about accolades—it’s about the power of persistence to overcome barriers often encountered in a male-dominated industry. From the classroom to the sidelines of football’s grandest stage, Lockwood’s path proves that Black History still happens daily. Lockwood’s Educational Foundation And Academic Journey Autumn Lockwood’s educational journey paved the way for her career in sports performance. According to the Philadelphia Eagles’ official website, she earned her bachelor’s degree in exercise science from the University of Arizona, where she built a strong foundation in athlete development and sports science. She furthered her expertise by completing a master’s degree in sports management at East Tennessee State University, gaining valuable experience and insights that...
The iconic words from Big Sean, “Last night took an L, but tonight I bounce back,” could easily be the anthem for Jalen Hurts’ collegiate journey. His story isn’t just about wins and stats; it’s about resilience, growth, and the kind of determination that doesn’t flinch in the face of adversity. From being benched on the biggest stage in college football to becoming one of the NFL’s brightest stars, Hurts’ path proves that setbacks are just setups for comebacks. Jalen Hurts’Hometown Roots Born and raised in Houston, TX, Hurts grew up with football in his DNA. According to ABC 13, at Channelview High School, he played under the watchful eye of his father, Averion Hurts, who was also the team’s head coach. It was there that Hurts started turning heads with his dual-threat capabilities, proving he could hurt defenses both through the air and on the ground. His high school career was impressive enough to attract offers from top college programs nationwide. Alabama: Early Glory, Tough...
Jalen Hurts’ triumph in Super Bowl LIX isn’t just another notch in the NFL record books — it’s a cultural moment that hits differently. According to Biography, Hurts has become the fourth Black quarterback to secure the coveted title, standing shoulder-to-shoulder with legends like Doug Williams, Russell Wilson, and Patrick Mahomes. This isn’t just about touchdowns and trophies; it’s about breaking barriers, shifting narratives, and showing up unapologetically Black and excellent. Jalen Hurts Takes It Beyond The End Zone Only eight Black quarterbacks have started in a Super Bowl, which speaks volumes about the systemic hurdles not just baked into the game but ingrained in the very making of the league. Hurts’ victory isn’t random; it results from years of grind, grit, and grace. His performance, crowned with the Super Bowl LIX MVP title, wasn’t just about athletic skill — it was a masterclass in leadership, strategy, and keeping cool under pressure. Now, here’s where the 26-year-old...
NFL Commissioner Roger Goodell says the league has no intention of updating its stance on DEI in the wake of Donald Trump’s return to office. President Trump retracted diversity, equity, and inclusion (DEI) efforts soon after taking office on Jan. 20, 2025. As a result of his early action, federal employees in DEI roles were placed on paid leave as “the agency takes steps to close/end all DEIA initiatives, offices and programs,” AFROTECH™ previously reported. Prior to and since Trump’s appointment, major companies, such as Target, Walmart, Meta, and Amazon, have severed their ties to DEI commitments. Others, such as JPMorgan Chase, Costco, Apple, and seemingly the NFL, are making it clear they will remain steadfast in their commitment to DEI. “We didn’t get into this because it was a trend,” NFL Commissioner Roger Goodell said in December 2024. “And we’re not getting out of it because it’s a trend. We’re in it because it makes the NFL better. And what it is, is to make sure that...
Vince Carter says he leaned on fellow NBA player Grant Hill when he was pursuing team ownership. As AFROTECH™ previously told you, Hill is the owner of several teams. He has a minority stake in the Atlanta Hawks (NBA), Orlando City (Soccer Club), Orlando Pride ( National Women’s Soccer League) , and Baltimore Orioles ( MLB) . Therefore, when it came time for Carter to act on his desire for team ownership, Hill was top of mind. “Grant’s been in a situation where he’s a good friend for a long time and right there in Atlanta (GA). So, my neighbor, ” Carter told Front Office Sports. “He was, in that entire process, somebody that I leaned on, that we talked to because he’s good friends with T-Mac (Tracy McGrady) as well. So we talked to him from the beginning of this process on what we were looking for, what they were looking for, how to go about it and just kind of just listening. He’s like that big brother that I’ve been through a lot with. What better guy than him to ask?” In December...
Travis Hunter has a string of victories to celebrate. In December 2024, Hunter was awarded the 2024 Heisman Trophy and became only the second two-way player to receive the honor, following Charles Woodson in 1997, according to the NFL. The award is given to an athlete who is considered the most outstanding player in college football. “First, I want to say I thank God, man I never thought I woulda been in this position,” Hunter said during his acceptance speech. Lil Wayne was also present to celebrate Hunter’s achievement. Hunter revealed he would often play the rapper’s music during pregames and expressed his gratitude. “I’m really appreciative of it, Wayne. You don’t know how you came in, came into our life, man. My fiance loves you. I didn’t know none of your songs until she let me know ’cause I don’t listen to music,” Hunter explained. “She told me you got to listen to this. If you don’t listen to music listen to Wayne, and from that day on that’s all I listen to.” He also told...
Houston,TX, native and 32-time Grammy award-winning recording artist Beyoncé put on a halftime show performance at the NFL’s Christmas Day football game between the Baltimore Ravens and Houston Texans. She performed several hits from her most recent album, “ Cowbo y Carter” which pays homage to the often-forgotten Black history of country music . Mrs. Knowles-Carter, dressed in all-white cowboy regalia, sat atop a white horse led by a Black cowboy for her grand entrance onto the field. She was joined by backup dancers and the third-ward Texas Southern University marching band, Ocean of Soul. They delivered a “ Homecoming” -esque show that featured songs like “Blackbiird,” “Sweet Honey Buckiin,” and “Leviis Jeans,” which she collaborated with Post Malone, Shaboozey , Tanner Adell, Britney Spencer, Tiera Kennedy and Reyna Roberts on. As noted by Forbes, Beyoncé’s “Renaissance” World Tour earned over $600 million in revenue. While she has yet to announce concert dates for her “Cowboy...
It’s Travis Hunter’s winning season. The University of Colorado Boulder football player took home the 2024 Defensive Player of the Year award for the Buffaloes on Dec. 5, 2024. What’s more, he is rumored to be the top choice for the Heisman Trophy and is expected to be among the top prospects for the 2025 NFL Draft, Sports Illustrated reports. Multi-Year Deal Adidas Deal Hunter’s latest win includes signing a multi-year NIL deal with adidas, which will extend into his NFL career, notes Boardroom. The athlete has been seen sporting the apparel line on his podcast, Twitch channel, and during pregame warm-ups. View this post on Instagram A post shared by adidas Football (@adidasfballus) “Working with adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” Hunter expressed, per another Sports Illustrated report. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three...
Former NBA teammates and Hall of Famers Tracy McGrady and Vinca Carter have invested in the Buffalo Bill’s organization, which is currently valued at $4.2 billion, per Forbes. According to a post shared on the team’s official Instagram account, the Bills announced 10 limited partners to join the franchise, marking the first time the team has added limited partners. According to ABC News, the group was approved on Dec. 11, 2024, by owners Terry and Kim Pegula, who purchased the team for $1.4 billion in 2014 and will retain a 79% stake. The Buffalo Bills’ ownership group now includes three former Black professional athletes: McGrady, Carter, and former U.S. Men’s National Team soccer player Jozy Altidore. View this post on Instagram A post shared by Buffalo Bills (@buffalobills) Check out the breakdown below. McGrady McGrady is no stranger to the world of business. After retiring from the league in 2013 with $130 million in career earnings, he expanded his portfolio into real estate,...
Russell Okung has no regrets about deciding to be paid in bitcoin. The two-time Pro Bowler previously played for the Carolina Panthers when he made history as the first NFL player to receive part of his salary in bitcoin, according to Sports Illustrated. In 2020, he decided to accept half of his $13 million salary in bitcoin, converting the $6.5 million at market rates and receiving 240 bitcoins. no more broke athletes. no more lost generational wealth. pay me in bitcoin pic.twitter.com/ZqTM0Y1fsC — OKUNG 🐆 (@RussellOkung) November 13, 2024 “I’m looking at Bitcoin. I’m talking to this young kid, young Silicon Valley type. We’re talking about me being paid in Bitcoin. I’m giving ’em the vision, but how will we do it,” Okung recalled in a video clip shared on X. “They’re not willing to adjust the collective bargaining agreement between the players and the owners. So what can I do to get the Carolina Panthers to play ball? Here’s the power of Bitcoin with U.S. dollars. You have to rely...
Jayden Daniels’ mother, Regina Jackson, has followed in her son’s NFL footsteps, but in a different capacity as a certified sports agent . Jackson passed the NFL Players Association’s agent exam in late July, officially becoming an NFLPA-certified agent within the past month. Based on conversations around the league, CBS Sports reported that she is likely the first parent of a top-three NFL draft pick to earn the certification. “For her, taking the agent’s test is because she wants to be knowledgeable and helping her son and guiding him through his NFL career,” Denise White, a public relations expert who works with the Daniels family, told CBS Sports. “It’s important for her to have all that knowledge so she can give her son guidance, which will help him focus on the field and she can help focus off the field for him.” While Jackson is now a certified agent, she is not one of Daniels’ official representatives. The Washington Commanders quarterback is represented by four agents from...
Many NFL players shine on the field, but not all translate that success into thriving businesses — Zaire Franklin is making it happen. The Indianapolis Colts linebacker has teamed up with his longtime mentor, Eric Taylor, to open a Rita’s Italian Ice & Frozen Custard franchise. Taylor was coaching youth football in Philadelphia, PA, when he met a 9-year-old Franklin, and their bond quickly developed. While he acknowledges that it may sound “crazy” for an adult to have much in common with a younger person, that’s exactly what it was like when he met Franklin. “I think the basis and foundation of our relationship comes with the love of our grandmothers,” Taylor shared in an interview with AFROTECH™ . “At the time, when Zaire was a young guy, his grandmother was instrumental in his life. She was at all the football games, she was very supportive.” Taylor had a similar bond with his own grandmother, so when Franklin lost both his mother and grandmother just months apart in 2013, their...