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Uncle Nearest’s presence in the spirits sector continues to rise. The whiskey company, established in 2016 by Fawn Weaver to honor Nathan “Nearest” Green, a formerly enslaved man who taught Jack Daniel how to make whiskey, has scaled into 30,000 stores, bars, hotels, and restaurant s in 12 countries, as AFROTECH™ previously reported. In its latest report, Bloomberg notes Weaver aspires to own a larger share of the spirits market. This stance has motivated the company to purchase vodka maker Square One Organic Spirits. Additionally, she mentions a settled legal dispute between Diageo Plc and Sean “Diddy” Combs concerning his vodka brand as a contributing factor for her latest acquisition, noting a void in the market and the importance of having a Black-owned vodka occupy space. The market is heavily dominated by major players such as Diageo PLC and LVMH, with valuations totaling nearly $79 billion and $423 billion, respectively, the outlet mentions. Uncle Nearest continues to gain a...
If you’re a whiskey lover, you are in for a treat! Jason Ridgel is a Black entrepreneur who just signed a historic partnership deal with a Kentucky-based Black-owned distributor for his whiskey brand, Guidance Whiskey. With this power move, the Tennessee-based whiskey has been selling like hotcakes! Founded in 2018, Guidance Whiskey is a premium craft whiskey that’s produced in small batches to fully ensure its taste and quality would appeal to consumers’ preferences, particularly African Americans. According to BlackBusiness.com , you can find Guidance Whiskey online for delivery in 43 states as well as on the shelves in stores in Kentucky, Florida, California, Georgia, and Tennessee. Now, with this partnership deal, the products will be on the shelves of 50 more retail locations in five states, which includes 10 stores in Kentucky. Ridgel shares how he had to go through a lot of “nos” before achieving such a big “yes.” “I was told ‘no’ by a bunch of distributors,” he said in an...