JPMorgan Chase is altering the name of what was formerly its DEI program.
As AFROTECH™ previously told you, JPMorgan Chase seemingly positioned itself with the stance that it would uphold diversity, equity, and inclusion (DEI) efforts despite pressures from the National Legal and Policy Center (NLPC), a conservative nonprofit organization. There has been a sweeping shift with many companies aligning themselves with policies from President Donald Trump’s administration, which has dismantled DEI programs and initiatives in the federal government through executive orders.
“Bring them on,” JPMorgan Chase CEO Jamie Dimon told CNBC at the World Economic Forum in Davos, Switzerland, in January 2025. “We are going to continue to reach out to the Black community, the Hispanic community, the LGBT community, the veterans community.”
The following month, JPMorgan Chase joined companies such as Morgan Stanley, Citigroup, Wells Fargo, and Bank of America in removing or toning down language around DEI. Dimon also stated the bank giant was going to retract some DEI initiatives he views as wasteful spending, but its overarching goal remained to “lift up society.”

In the latest update, JPMorgan Chase has rebranded its Diversity, Equity, and Inclusion (DEI) program to Diversity, Opportunity & Inclusion (DOI), Fortune notes. Its removal of equity in its programs was explained by the company’s Chief Operating Officer Jenn Piepzak.

“The ‘e’ always meant equal opportunity to us, not equal outcomes, and we believe this more accurately reflects our ongoing approach to reach the most customers and clients to grow our business,” Piepzak wrote in a staff memo.
JPMorgan Chase says its employee groups will still focus on engagement, education, cultural celebrations, and historical observances, but it will “reduce trainings while maintaining a focus on high quality offerings.”
“We’ve always been committed to hiring, compensation and promotion that are merit-based; we do not have illegal quotas or pay incentives, and we would never turn someone away because of their political or religious beliefs, or because of who they are,” Piepzak mentioned, according to Fortune. “We’re not perfect, but we take pride in constantly challenging ourselves and raising the bar.”