Derek Lewis Expands Franchise Portfolio By Partnering To Bring Philly Pretzel Factory To Central Florida

Former PepsiCo President and entrepreneur Derek Lewis has added another franchise to his portfolio.

Lewis secured a deal with Big Dave’s Cheesesteaks, granting him ten locations in Central Florida, AFROTECH™ previously told you. He is also the restaurant’s first franchisee, which Derrick Hayes founded. According to information shared with AFROTECH™, Lewis celebrated the grand opening of two locations at Camping World Stadium in November 2024.

“This expansion represents our commitment to bringing authentic Philly-style cheesesteaks to sports and entertainment venues across Florida,” said Derek Lewis in a news release. “We’re creating more than just restaurants; we’re building community gathering spots where food brings people together.”

More recently, Lewis partnered with Philly Pretzel Factory and is spearheading its expansion throughout the Orlando area.

“Soft pretzels are woven into Philadelphia’s cultural fabric, and I’ve craved their distinctive taste since childhood,” said Lewis in a news release. “This partnership allows me to bring another authentic Philadelphia experience to Florida, complementing our successful Big Dave’s Cheesesteaks operations. We’re creating a complete Philadelphia food experience that delivers world-class taste and quality to our guests.”

Dan DiZio, CEO and co-founder of Philly Pretzel Factory, commented:

“Derek Lewis’s track record of operational excellence and deep understanding of the food service industry makes him the ideal partner to expand our presence in Central Florida. His passion for Philadelphia’s food culture and proven success in the market will be instrumental in introducing our brand to new communities.”

Additionally, Big Dave’s Cheesesteaks, owned by Lewis, will also serve Philly Pretzel Factory, particularly its soft pretzels.

“As the founder of Big Dave’s Cheesesteaks, I’m thrilled to kick off this authentic Philly collaboration by bringing Philly Pretzel Factory’s world-famous pretzels to our flagship Atlanta location on Marietta Street,” commented Hayes. “Starting with our flagship store is just the beginning – this partnership represents our commitment to delivering genuine Philadelphia flavors to our guests. When you talk about Philly food culture, you’re talking about cheesesteaks and soft pretzels. Now, our customers can experience both under one roof. Derek Lewis’s strategic thinking and passion for authentic Philly taste is taking our brands to new heights.”