JPMorgan Chase CEO Jamie Dimon is not backing down from diversity, equity, and inclusion (DEI) commitments.

According to Business Insider, Dimon confirmed that the financial services firm will continue to advance its DEI efforts and environmental, social, and corporate governance (ESG) policies despite pressure from the National Legal and Policy Center (NLPC), a conservative nonprofit organization. The NLPC has proposed that JPMorgan reevaluate how executive compensation is linked to the company’s racial equity goal.

“Bring them on,” Dimon told CNBC at the World Economic Forum in Davos, Switzerland. “We are going to continue to reach out to the Black community, the Hispanic community, the LGBT community, the veterans community.”

In 2020, JPMorgan launched a $30 billion program to promote racial equity in personal finance, which included mortgage refinancing and partnerships with Historically Black Colleges and Universities. The bank also launched an “accountability framework” to evaluate executives’ progress toward DEI goals, influencing their compensation.

Shareholder proposals on various topics do not always make it onto companies’ ballots, per BI. A review by the Institutional Shareholder Services advisory firm found that proposals opposing ESG efforts, including those against DEI, have not received much support when put to a vote over the past four years.

As CEO of the largest bank in the U.S., this isn’t the first time Dimon has reaffirmed JPMorgan’s commitment to DEI. Last June, Dimon reiterated the bank’s stance amid the evolving landscape of workplace DEI practices, as previously reported by AFROTECH™.

“There is nothing wrong with acknowledging and trying to bridge social and economic gaps, whether they be around wealth or health,” Dimon wrote in a shareholder letter. “We would like to provide a fair chance for everyone to succeed—regardless of their background.”

In the months preceding President Donald Trump’s inauguration, several major companies, including McDonald’s, Meta, Walmart, and Amazon — the last two being the nation’s largest and second-largest private employers — either rolled back or entirely terminated their DEI programs, as AFROTECH™ previously reported.

On Monday, Jan. 20, 2025 — the first official day of his second presidency — Trump signed an executive order to end DEI programs within the federal government and another order to halt DEI-based hiring practices in the Federal Aviation Administration, according to AFROTECH™.

The next day, the president issued a record number of executive orders, the highest ever on a president’s first day. One of the executive orders placed federal employees in DEI roles on paid leave on Tuesday, giving agencies until Jan. 31, 2025, to submit formal plans for terminating those employees.

“These programs divided Americans by race, wasted taxpayer dollars, and resulted in shameful discrimination,” confirmed Karoline Leavitt, assistant to the president and White House press secretary, on X, per a memo from the U.S. Office of Personnel Management.