If you spend any time scrolling through social media apps online, you’ve likely become aware of the viral comedian Druski in the last year or so. The up-and-coming jokester has made waves in recent months, with publications such as Forbes listing him among the top creators of 2023. Complex even ranked him the single funniest person on the internet in June of 2024, beating out other hilarious comedians such as Barstool Sports’ Caleb Pressley, Theo Vonn, and rap icon Vince Staples. According to a write-up in Distractify, Druski has an estimated net worth of over $1 million.
Druski has generated this net worth through multiple streams of income, including live shows and tours, viral video creation, partnerships with multiple celebrities, and a wide array of sponsorships and brand deals. So, let’s take a brief look into Druski’s financial portfolio and see if we can understand his recipe for success. Without any further preamble, let’s unpack the journey and success of Druski, the biggest name in viral comedy.
Early Life & Career Beginnings
Long before he took on the mononym Druski and earned himself a $1 million net worth, the comedian was born Drew Desbordes in 1994. Though he was born in Maryland, Druski primarily grew up in Gwinnett County, Georgia, where he developed a knack for making people laugh from a very young age. Druski took an interest in sports throughout school, and performed reasonably well in academics, though his true passion was making people laugh as a class clown. In a 2021 discussion with Complex, Druski explained, “My goal was to always be the funniest in class every year, but I never even thought I would be a comedian. For some reason, I never put the pieces together.”
After graduating high school, Druski went on to spend a semester each at Georgia Gwinnett College and Georgia Southern University, where he studied sports analytics. Unfortunately, the college environment was highly depressing for the young comedian, and he quickly dropped out and moved back into his mom’s house.
Unsurprisingly, Druski’s family were not supportive of his sky-high aspirations of becoming a comedic sensation on social media, and would often demand that he return to college and get a degree. Druski even claims that his grandmother refused to speak to him unless he would return to school or get on a normal career path. Regardless, his friends continued to push him toward making content, and in October of 2017, Druski began posting comedy skits on Instagram and other social media outlets.
Rise To Fame
While Druski’s early work is certainly funny, he struggled to gain an online following for the first few years. During that time, his mother would frequently come home from work to see that he had upended her home in order to stage the living room or kitchen for a video shoot. Despite his family’s insistence that he grow up and take life more seriously, Druski pushed forward, and eventually connected with Kentucky rapper Jack Harlow. By 2020, Druski was frequently collaborating with Jack Harlow on music videos, skits, and other content which made him an internet sensation.
The comedian seemingly blew up overnight during the COVID-19 pandemic, which constrained millions of people to their homes to constantly doom-scroll through social media.
In that time, Druski’s followers increased by the tens of thousands, leading him to meet major players in the hip hop and entertainment community such as Lil Yachty, Drake, Lil Durk, Odell Beckham Jr., and more. By early 2021, Druski had partnered with Diddy’s Revolt TV and Adidas to lead his own web series titled “Sneakin’ In With Druski,” where he discussed sustainability and the entertainment industry with guests including Snoop Dogg, Teyana Taylor, Lil Yachty, and others. One of Druski’s most lucrative moves came later that year, when he joined J. Cole and 21 Savage’s The Off-Season Tour as the opening act, placing him front-and-center for millions of new fans.
Advertising Revenue
Besides live touring, ad revenue and brand deals are likely the greatest source of revenue contributing to Druski’s net worth. In the last three years alone, the internet phenom has popped up in ads for “Call of Duty: Warzone,” Beats by Dre, Bud Light, KFC, and the Google Pixel phone. Druski was even named brand ambassador to Bud Light during 2022’s Super Bowl LVI, appearing in March Madness coverage throughout the season.
More recently, the comedic talent has also engaged in brand deals with Raising Cane’s Chicken, Spotify, American Express, and Mountain Dew. Soon enough, you won’t be able to tune into any television programming without seeing Druski’s goofy smile lighting up your living room.
Business Endeavors & Investments
Though little is known about Druski’s financial portfolio, he is said to have invested in real estate with a chic, modern-style Northeast Atlanta home. Despite his many successes in the entertainment field, the raising talent claims that he’d like to continue expanding into other financial avenues as his career progresses. During the previously-mentioned interview with Complex, Druski pondered, “What’s my Yeezy moment? What’s my Fenty Beauty? What’s my business that I do that blows up for billions of dollars outside of comedy? I ain’t fulfilled until I get that type of moment.”
Indeed, Druski has already expanded into numerous business outlets, including launching the satirical record label Coulda Been Records, which recruits artists from across the internet to submit their work to be praised or roasted on Druski’s live streams. Druski even brought many local artists up on stage during his first-ever headlining tour in 2023, labelled the “Coulda Woulda Shoulda” tour, to try-out for the label in person.
The comedian has also launched an entertainment company titled 4Lifers, which serves as a home for all of his television and web productions, as well as his clothing line and other merch drops. The comedian also owns a piece of Happy Dad Hard Seltzer, which he frequently promotes during social media appearances and tours.
Clearly, Druski still has a lot of growing to do within the comedy industry, even though he has already stacked up a highly impressive net worth. For now, there’s no telling where the young star will go, but one thing’s for sure, he’ll certainly be laughing the entire way there.
