After the Christchurch shooting was allowed to livestream on Facebook and subsequently spread across social media , governments around the world have put pressure on big tech companies to answer for it. Now, it seems advertisers have lost their patience and are calling for companies to present solid plans for change. Recently, Mastercard’s CMO and president of the World Federation of Advertisers (WFA) Raja Rajamannar called on the group to put pressure on tech companies to prevent platforms from being “hijacked by those with malicious intent,” as reported by CNBC . The WFA is a massive player in the marketing world. The group — whose buying power nears a trillion — contains members like PepsiCo, P&G, and Diageo. Rajamannar says the call is about more than just a “brand safety issue.” In an interview with CNBC, he explained, “It’s a societal safety issue, and as marketers we have a responsibility to society.” Rajamannar also told CNBC: “Do you want live streaming of a shooting...