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Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Last week, the Chinese social app RedNote grew in popularity as a potential TikTok replacement . As TikTok users waited for the Supreme Court to rule on the ban, they quickly migrated to the platform. The app became number one in the Apple App Store, with thousands of American users joining. Users have mistakenly referred to RedNote as the Chinese version of TikTok, but the platform is more akin to Instagram. RedNote, also known as Xiaohongshu in China, launched in 2013 as a shopping platform. Like many apps, it serves as a default search engine for content on makeup, fashion, travel, and lifestyle tips. Users can post photos and videos in a similar fashion to Instagram Reels and TikTok. The migration from TikTok to RedNote has become a protest statement in the wake of the U.S. government’s ban on TikTok. Initially, calls to ban the app began with President Donald Trump in 2020 before being passed...
TikTok has been on the tip of many tongues lately. However, despite threats of takedowns and power shifts, the video-sharing giant is still providing opportunities for businesses to grow. According to Small Business Trends , TikTok launched TikTok For Business , under which the brand committed $100 million in ad credits to small businesses as a part of their Back-to-Business program. The initiative is designed to help boost brand awareness, alleviate marketing costs, and craft engaging creative messaging. Now, for a limited time, small businesses can receive up to $2,300 in ad credit. To be eligible for the ad offer, small and medium-sized businesses must sign up for TikTok For Business and register for a TikTok Ads Manager account. Eligible SMBs can claim a one-time ad credit worth $300, the site says. Any additional spending will be matched up to $2,000 per business. This year, TikTok has become an integral part of many businesses and individual creatives’ marketing plans. In...