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Everything We Know About The $25M 5-Year Partnership Jay-Z's Roc Nation Inked With The NFL To Shape The Super Bowl Halftime Show

Very few events grasp the nation’s attention like the Super Bowl. Each February, the NFL’s top teams come together for a head-to-head competition to determine who will be crowned the national football champion for the year. Although the game is the primary reason for the gathering, the Super Bowl is also home to one of the biggest cultural gatherings — the Halftime Show. The History Of The Super Bowl Halftime Show The Halftime Show didn’t have a lot of excitement in its early iterations. According to the New York Times, the first Super Bowl, in 1967, included collegiate marching bands, with Grambling State University and the University of Arizona being the first to perform. This mid-show performance would set the standard for the next two decades. Though New Kids On The Block signaled a shift in 1991 to modernize the format, things drastically changed in 1993 when Michael Jackson took the field in an iconic performance. This set the stage for some of the entertainment industry’s...

Sep 27, 2024

Mary J. Blige Says She Had To Go On Tour Just To Pay Alimony — 'I Didn’t Have No More Money To Give'

Mary J. Blige had one heck of a weekend — from her new album release “Good Morning Gorgeous” to her successful Super Bowl LVI performance. But in a recent interview, Blige explained how the inspiration for one of her songs off the new album was all about her trials and tribulations with her divorce from her now-ex-husband, Martin “Kendu” Isaacs. In the song, the lyrics of the chorus goes: “Look now my rent money due / I spent everything f-ckin’ with you, oh / They say you win some, you win some, you lose / All I got is rеnt money due/ F-cking with you,” according to Genius.

Drake Placed More Than $1.25M In Super Bowl Bets — Here's How It Worked Out For Him

Editorial note: The winning wagers listed here are a speculative estimate drawn from a variety of online sources. — Drake is most certainly always “busy getting rich” — or richer. And this time, it’s thanks to his Super Bowl wagers. As AfroTech previously reported, the “Controlla” rapper wagered more than $1.25 million of his own money into Super Bowl wagers, and he won two out of the three bets he placed. The Action Network reported the breakdown of Drake’s wins. For betting on Odell Beckham Jr.’s anytime touchdown, he banked more than $710,000 USD. And for betting on a Rams win, he banked more than $710,000. So, we decided to do the math. That means, in total, he won more than $1.4 million USD. Considering he wagered the equivalent of $1.25 million USD, Drake potentially netted a profit of about $150,000 USD on the Super Bowl. And as AfroTech previously reported, it looks like Drake will be receiving his payout in Bitcoin, based on his Instagram post about the matter. And while...

Victor Cruz, Captain Morgan Bring In Super Bowl LVI With The Most 'Unnecessary Invention'

Your party for the Super Bowl may not be complete without this invention. Ahead of Sunday night’s big game, Captain Morgan teamed up with Super Bowl champion Victor Cruz and engineer and inventor-extraordinaire Matty Benedetto to create the Captain Morgan Super Bowl Punch Bowl. The innovative spin on the bowl that is designed to hold the first-ever Official Spiced Rum Sponsor of the National Football League (NFL) can hold up to four gallons of liquid, making for 32 servings of goodness to celebrate one of America’s favorite pastimes. Courtesy of Captain Morgan “As the first-ever Official Spiced Rum Sponsor of the NFL, we knew we had to do something big – literally and figuratively – to celebrate the most exciting and highly-anticipated sporting event of the year,” said Sam Salameh, Vice President, Captain Morgan. “We’re taking the at-home Super Bowl experience to the next level. The Captain Morgan Super Bowl Punch Bowl does just that in a fun and over-the-top way, combining just the...

Feb 12, 2022

Drake Stakes His Crypto Coins On The Rams In The Super Bowl With $1.2M — 'All Bets Are In On The Family'

Drake has a vested interest in the Super Bowl — to the tune of more than $1.25 million of his own money. According to Yahoo, Mr. Champagne Papi himself took to his Instagram to announce that he’d placed his Super Bowl bets in Bitcoin, and placed his wagers behind the Los Angeles Rams — whose star player, Odell Beckham Jr. is proving to be a standout ahead of the big game. “All bets are in on the family,” he wrote on Instagram, and you can check out the post below.   View this post on Instagram   A post shared by champagnepapi (@champagnepapi) It’s important to note that Yahoo reported what Drake will win in USD below: $472,364 on Rams to win the Super Bowl outright (with a payout of $713,244) $393,636 on Beckham over 62.5 receiving yards (with a payout of $712,457) $393,636 on Beckham to score a touchdown in the game (with a payout of $846,288) However, based on his Instagram post, he placed the bets and will receive his payout (assuming he wins), in CAD and Bitcoin. Though the...

Here's How Nike is Engaging New Customers Ahead of the Super Bowl

Nike continues to bridge the gap between sports and technology and this time they’re providing a unique way to get involved ahead of Sunday’s big game! Ahead of the Super Bowl, the leading sports apparel brand is teaming up with EA Sports Madden NFL 22 to offer consumers exclusive challenges with rewards for physical movement along with a few fun, in-game performance benefits. The latest initiative allows users to run five miles through the Nike Run Club application for the opportunity to unlock an exclusive Aaron Donald Madden Ultimate Team Player Item within the game of Madden. Users will also get a chance to receive an achievement badge upon completion of the NRC Super Bowl Challenge and they’ll receive a +7 speed enhanced Aaron Donald player item, which just so happens to be the most valuable defensive player within the Madden NFL 22 game. “I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete, I think it’s important to reinforce healthy...

Feb 7, 2022

Michael B. Jordan is the Voice — and Body — of Amazon's Alexa in New Super Bowl Ad

If you’re the type of person to watch the Super Bowl for the ads, you’re in for a treat this Sunday, Feb. 7. According to Engadget, Michael B. Jordan — “Black Panther” star, People Magazine’s Sexiest Man Alive, Lori Harvey’s official boyfriend, and the Internet’s unofficial boyfriend — has been announced as the voice and body of Amazon’s Alexa. The commercial, which is titled “Alexa’s Body” will make its debut when the Chiefs face off against the Buccaneers. It features an Amazon employee marveling at the new Echo model (which retails for the reasonable price of $100) before drifting off to a daydream. A bus pulls up outside, and the bus features an ad-within-an-ad of Michael B. Jordan advertising “Without Remorse,” a new series featured on — where else? — Amazon Prime. Check out a clip of the ad below: In other Amazon news, Jeff Bezos has announced that he’s recently stepped down as the CEO of the company, and will instead take on an executive role. Andy Jassy will replace Bezos as...

Entertainment CEO Jesse Collins is the First Black Producer of the Super Bowl Halftime Show

Just this week, the news arrived: Grammy award-winning artist The Weeknd is the performer for The Pepsi Super Bowl LV Halftime Show in 2021. To bring the big performance to life on the big day, executive producer Jesse Collins is now calling the shots. According to the LA Times , Jay-Z’s Roc Nation and Pepsi tapped Collins to produce the forthcoming show, and with this appointment, the EMMY-nominated creator becomes the first Black producer of the Super Bowl Halftime Show. “It is an honor to be a part of such an iconic show at such an important time in our history,” Collins said. “I am grateful to Jay-Z, Desiree Perez, the entire Roc Nation family, and the NFL for granting me this opportunity.” Collins is the CEO of his own entertainment company and has produced plenty of high-profile, star-studded events, including the Grammy Awards, the BET Awards, and CBS’ ”John Lewis: Celebrating a Hero” special. Collins’ new role is due in part to Roc Nation’s deal with the NFL, which was...

Nov 13, 2020