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The “Red Table Talk” launched on Facebook in May 2018 and soared way beyond many expectations. The show featured Jada Pinkett-Smith, her daughter Willow Smith, and her mother Adrienne Banfield-Norris discussing trauma, abuse, mental illness, and a variety of issues often avoided in the Black community. For many people, the show became a source of healing for their traumas while it also provided a template that communities of color could follow to address broader issues. Recently, we sat down with Kibi Anderson, Emmy-award winning producer and former President at Red Table Talk Enterprises to discuss her career and how she thinks the show has changed the culture. In the Beginning Anderson hails from Seattle, WA, and, early in life, was exposed to the amalgamation of cultures that forms the city’s rich personality. She also became intensely curious about Asian cultures. At the tender age of 16, she packed her bags and headed to Singapore to complete her senior year of high school. The...
Standing in front of a group to deliver a presentation can feel like every wall in a room is closing in around you. Next thing you know, you’re ready to make a run for the door before you even get started. Maybe you’re nervous about the way you look or maybe you’re dealing with the stress of uncertainty. Whatever you’re worried about, recognize this, preparation breeds confidence. For anyone looking to persuade people to take action, public speaking is a skill you need to master. As a leadership trainer, I’ve delivered talks and workshops in cities in the United States and Africa, here’s what I know for sure: things will happen that you can’t control. However, knowing your content, anticipating audience questions, and practicing delivering your presentation can minimize the impact of a surprise. Ready to rock your next presentation? Here are a few tips to help you feel confident and leave a lasting impression. Challenge and Change Your “What if” Story No matter how many times I...
With a track record of turning $1,000 into a billion-dollar business and investing in over 80 businesses to date, Shark Tank Investor Barbara Corcoran knows more than a thing or two about what it takes to increase brand awareness and reach a wider audience. It may be helpful for entrepreneurs and industry experts to take note when Corcoran tweets, “The most effective way to build a brand is not by spending $$$ in advertising, but by finding a clever way to keep your name in the press.” The most effective way to build a brand is not by spending $$$ in advertising, but by finding a clever way to keep your name in the press. — Barbara Corcoran (@BarbaraCorcoran) July 4, 2016 Here are six story angles to help you pitch media and get free press for your business: Newsjacking In the media world “newsjacking,” a term coined by David Meerman Scott, is the art and science of injecting your thoughts into a breaking news story so you and your ideas get noticed. In 2019, the release of...
Here’s a harsh reality. Although many entrepreneurs may have the skills to create and sell a product or service, sometimes their abilities to manage employees, market their services, or deal with customer complaints are lacking. I get it, as an entrepreneur, it’s easy to get caught up running day-to-day operations. However, whether your goal is to raise capital or build a team to support future demand, soft skills are critical for sustaining business growth. Look at it this way: Building a rock star team and handling difficult customer conversations, that’s setting expectations, managing your emotions, and communicating assertively. Delivering a pitch presentation to an investor, that’s using storytelling to capture their attention, and communicating your ideas and value proposition in such a way that it wins them over. I could go on and on but you get the point. Soft skills are no longer a nice to have but a must-have — especially if you have the vision to level up. If you’re in...
In a noisy world of social media and smartphones, your story is your superpower. Your story is the number #1 thing that sets you apart from the gazillion other people with similar job titles, products, or service offerings. It’s the most powerful way to convince potential investors, journalists, customers or even your employees to take action. Think about the last three things you purchased. At some point, you probably came across words or a visual story that connected to a pain point, which led you to choose one brand over another. You may have purchased something simply because it tugged at your heartstrings. In either case, a story influenced your decision. People Buy into People Ultimately, buying is an emotional decision. The “know, like, and trust” principle is one of the most important factors for influencing someone. However take note, the business of storytelling is just not about you. Consider customer testimonials and employee stories that demonstrate the value you...