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Serena Williams Backs Rent-Reporting Company Esusu To Help Support Underserved Communities

Tennis superstar and philanthropist Serena Williams is giving back to underserved communities by backing leading rent reporter fintech company Esusu. According to a press release, Williams participated in the company’s $10 million Series A funding round — led by Motley Fool Ventures — with an undisclosed “significant investment” through her venture capital firm, Serena Ventures. In speaking with CNBC, Williams shared that she started her company to “invest in diverse founders and early-stage companies that outperform and generate impact, while at the same time empowering others and creating opportunities” — thus identifying Esusu as one of those very companies. “Esusu is really focused on credit building and creating pathways to financial inclusion for not only working families but for individuals as well,” she shared in a press statement. “Their services also make rent reporting seamless – finally giving renters credit for what often is their largest expense every month. Last year,...

Jul 19, 2021

Rooted in African Tradition, Esusu Builds Community and Credit

Esusu CEO and co-founder Abbey Wemimo understands firsthand the importance of community savings. The paucity of financial resources available during his youth led him to turn to the power of the sou-sou, an informal, African-based community savings pool that provides fund-building alternatives to those without access to banks. Witnessing the transformative power of pooled resources led Wemimo and Esusu co-founder Samir Goel to develop that concept into a credit-building platform. Established in 2016, Esusu is a digital platform that enables low- and middle-income individuals to build their credit and savings. It works by reporting timely rent payments to credit bureaus, so that consumers can gradually build solid credit profiles. Esusu offers a mutually advantageous solution for customers seeking to build on their credit and landlords seeking to place and retain reliable tenants. Wemimo cites the company’s ability to solve critical access issues faced by minorities. “Esusu is at the...

Jan 29, 2020