Gabrielle Union and Dwyane Wade’s baby care line is officially available for parents to get their hands on. In June 2021, AfroTech previously reported that the power couple had announced Proudly — a first-of-its-kind skin care brand for melanated babies — which was co-designed by dermatologist Dr. Naana Boakye. The brand has now launched for parents with children of color to have access to affordable baby care products, according to WWD. “These products are meant to fill a gap for parents of color, like ourselves, by offering them intentionally developed formulas that put our children’s needs at the core,” Gabrielle Union and Dwyane Wade said in a statement, according to WWD. “Our hope is that for the first time ever, parents of children of color don’t need to spend money on products that aren’t effective or worry about what might irritate their children’s skin. We’ve done the work so they don’t have to.”

The Wades are getting to the bag! In their latest business venture, Gabrielle Union and Dwyane Wade have announced the launch of their children’s skincare brand, Proudly. According to ESSENCE, the brand is a first-of-its-kind sustainable baby care brand created with melanin babies in mind! “We’re so excited to officially announce our new baby company, Proudly. As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity, and inclusion,” said the couple in a joint statement. “With Proudly, we’re proud to have a range of products that caters to the unique skincare needs of children of color that are so often overlooked in the mass market.” Proudly comes on the heels of the children’s book, “Shady Baby” which was inspired by their daughter Kaavia. Keeping the babies in mind Proudly is on a mission to cater to the needs of children with rich skin tones rather than the one-size-fits-all...