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“The Marathon Continues” is more than just a slogan for late rapper Nipsey Hussle, whose life was tragically cut short in March 2019. Since his passing, the rapper/entrepreneur has posthumously been at the forefront of multiple business and brand deals in the fashion , film , and tech space. Now, with the help of friends, colleagues, and his elder brother, Samiel “Blacc Sam” Asghedom, another vision of Nipsey’s is coming to fruition. On June 18, The Marathon (Collective), a premier THC and CBD retail store, is set to officially open its doors at 7011 Canoga Ave. in Los Angeles, CA. Legally breaking into the cannabis business has long been a dream of Nipsey Hussle’s and his loved ones have made it their mission to see it through. Photo Credit: Ann Marie Clark “This is something we always spoke about,” says Samiel Asghedom. “Nipsey, Fatts, Adam, and I had a goal to get a legitimately licensed store and have our brand in other stores across the state. We’re so honored to be able to...
It’s no secret that Nipsey Hussle was a huge fan of Master P and the movement that he started with No Limit Records, but the respect that he had for the icon ran even deeper than that. Prior to his untimely passing, Nipsey Hussle spoke on the relationship that he had with the New Orleans native during an interview with Billboard. “Master P was an innovator in so many different ways,” the late Nipsey Hussle once told the outlet. “Puff gets his credit. Dame and Jay get their credit. Ruff Ryders, Irv Gotti and Chris Gotti, they get their credit. P don’t get his credit, man.” When asked, “Why do you think that is?” Nipsey Hussle responded: “This is my opinion and I could be dead wrong: He got so successful in music. He was the first to do it the way he did it. He put his kids on — he put Romeo on. He turned into a businessman. He did films. He burned the game out. He maxed out.” It seems as though Master P’s sentiments about the West Coast rapper are one and the same, because, during...
When passion exuded by investors matches that of the founders, it could be a win-win situation. On the latest episode of AfroTech’s Black Tech Green Money (BTGM), Blavity COO Aaron Samuels is joined by Slauson & Co. founders Austin Clements and Ajay Relan to discuss all things venture capital, which includes sharing their expertise on the world of investing. As an early-stage venture capital firm, Slauson & Co. invests in the tools and platforms of people to grow and expand small businesses. Their belief is rooted in the power of entrepreneurship with a focus on empowering founders regardless of their proximity to the traditional venture capital ecosystem. They truly believe that intentionality and inclusivity will take investors a long way when it comes to finding the best pool of founders to partner with. “There are a lot of diversity funds popping up, or a lot of people that are going after those markets and the question that comes with that is — ‘Is it too crowded or too niche...
Nipsey Hussle’s dream behind his Marathon clothing store — launched in 2017 — was unfortunately deferred after his untimely passing. But with the support of his family, the marathon continues! The late rapper’s legacy will keep living on with the upcoming opening of “The Marathon Clothing store No 2” in Los Angeles later this year. The Guardian reports that Hussle’s older brother, Samiel Asghedom, and his family purchased commercial property in the Melrose arts district in LA for the clothing brand. “This second location is a dream that Nipsey always had, and it’s important that his kids are able to see his plans fulfilled,” said Asghedom. The news comes in after a report of the LAPD using predictive policing technology to target Hussle and his businesses. AfroTech previously shared the force’s history of their alleged harassment and scrutinizing his every move — especially after the opening of the flagship store for his brand.
It’s no secret that Nipsey Hussle and the legacy he left behind holds a special place in modern-day history. The late rapper is deemed as a groundbreaker especially in his hometown of Los Angeles. However, despite his more than valuable contributions to the city, it’s now been revealed that he had more haters plotting on his downfall than what was initially foreseen. The Guardian reports that Hussle and his businesses were profiled by an LAPD program called Operation Laser (Los Angeles Strategic Extraction and Restoration).
Nipsey Hussle and his marathon continue. According to AllHipHop, fans of the late Nipsey Hussle will soon have a chance to gain access to unreleased music from the rapper in the metaverse. RAIRTECH will be joining forces with award-winning producer Leroy “Mr. Lee” Williams, Nipsey’s estate, and Southwest Digital Distribution to allow fans to experience the musical prowess of Nipsey. The limited release will feature 1,000 non- fungible tokens (NFTs) selling for $100 each. “Culture, community, and innovation have always been at the heart of Nipsey’s values,” says Mr. Lee, CEO of Noddfactor Entertainment, according to AllHipHop. “We’re glad to work with RAIRTECH and Southwest Digital to continue his vision with yet another groundbreaking release to his final album.” “With all the NFT platforms available, it’s an honor to collaborate with the Nipsey Hussle team on such an iconic project for our first-ever NFT drop,” Ed Prado, CEO of RAIRTECH, said. “As we understand the significance of...
On March 31, 2019, Nipsey Hussle tragically passed away. He was only 33-years-old. At the time, the mainstream press reported that Nipsey Hussle was just another rapper who passed away before his time. The Associated Press barely made mention of Hussle’s other businesses — such as The Marathon Clothing Store — in their report about his passing. Fortunately, thanks to the tireless efforts of his friends and family, the legacy of Nipsey Hussle is, today, far and above the reach of merely his music. He had his hand in everything from clothing to affordable housing, and his efforts will be remembered for generations to come. “He was so much of a blessing as a father, entrepreneur, an incredible artist and young mogul,” DJ Khaled said in a follow-up Associated Press report. “We learned a lot from him, and we’re still learning. His music spoke volumes. It touched people in different ways. I was blessed to work with him.” Today, we take a look at the life of Nipsey Hussle, his enduring...
The marathon continues with another brand collaboration. Nipsey Hussle’s prolific legacy continues to live on through his staple clothing brand, The Marathon Clothing, which just announced that it has once again joined forces with PUMA to unveil their latest collection. According to Hypebeast, the new collection — which includes a crisp PUMA Suede sneaker and a special t-shirt — was “crafted to represent Hussle’s enduring spirit and legacy.” The collection also features a plethora of gold foil embellishments of The Marathon Clothing’s logo as well as a tag explaining the brand’s lengthy mission statement and intention as a company. View this post on Instagram A post shared by The Marathon Clothing (@themarathonclothing) Two years since Hussle’s passing, The Marathon Clothing and PUMA have worked hard to keep his name alive with multiple capsule collections released in September 2019, February 2020 and September 2020, as reported by Hypebeast. Even before Hussle passed away, the...
Prior to the death of rapper Nipsey Hussle on March 31, 2019, he was working on a documentary involving the life and work of Honduran herbalist and healer, Dr. Sebi. Upon Nipsey’s untimely passing, fellow rapper and filmmaker, Nick Cannon, vowed to see the project through. “Where you left off, we gonna carry one! It’s a MARATHON, so I’m picking up the baton! Because they can’t kill us all,” Cannon said in a 2019 post eulogizing Hussle, real name Ermias Asghedom. “Now, Your message is my message! Your work is my work! I know you still rocking with us and your voice will never be silenced because to be absent from the body is to be present with the Most High!” https://www.instagram.com/p/BvtjyKBhkrz/ Now, a year to the date with the caption “As Promised”, Nick Cannon has released the trailer for “Strong Enemies: The Untold Case Of Dr.Sebi” on Instagram. https://www.instagram.com/tv/B-bCfSrBRQ7/?utm_source=ig_web_copy_link Dr. Sebi, born November 26, 1933, was vegan and believed in...
A year ago today (Mar. 31), Crenshaw-bred rapper Nipsey Hussle, born Ermias Asghedom, was gunned down in the parking lot of his Marathon Clothing retail store. The Los Angeles shopping plaza, owned by Hussle, was not only a symbol for the Grammy award-nominated emcee’s rise, but it was also an emblem of his love for his neighborhood and motivation toward increased economic growth in the Black community. By age 33, the prolific artist and businessman made historic and unprecedented strides toward success. In 2013, the All Money In record label founder launched the Proud 2 Pay campaign to promote his $100 mixtape, “Crenshaw.” In 2017, he collaborated with tech innovator Iddris Sandu to establish The Marathon Clothing flagship as an app-driven “smart store” to offer his fans exclusive content and products. By February 2018, Hussle co-founded Vector90 , a co-working space and STEM education incubator to promote intellectual discovery and diversity in tech. In addition, Nipsey Hussle...
Before the untimely death of rap legend and entrepreneur, Nipsey Hussle, he and longtime business partner, David Gross set out to launch their economic empowerment initiative, Our Opportunity . In efforts to keep Hussle’s legacy and vision alive, Gross is continuing to carry out the duo’s vision. In 2019, The LA Times reported Hussle’s vision for Our Opportunity was centered around fighting gentrification by using federal tax codes called opportunity zones to rebuild Black communities in his hometown of South L.A. and across the nation. Gross described opportunity zones to Complex , as “the biggest tax gift ever written into a new tax code.” He went on to explain when investing in opportunity zones located in inner city areas the investor is legally exempt from paying capital gains taxes on the real estate for two years. Gross launched the Investor Challenge to spread the word about Our Opportunity. The challenge’s step by step instruction encourages participants to open investment...