Showing 18 results for:
NIL deals
Popular topics
All results
Flau’jae Johnson is putting down roots in more ways than one. On Friday, the Louisiana State University (LSU) basketball guard and rapper shared that she has purchased 20 acres of land, a significant step toward turning her dreams into reality. In a celebratory Instagram post , Johnson said, “GOD IS AMAZING! I Done Got Addicted To The Acres. 20 Years Old With a total of 20 Acres !! Generational Wealth Fr @HomeDepot, what’s up?? Help me make some dreams a reality!” View this post on Instagram A post shared by Big 4️⃣ (@flaujae) For Johnson, her dreams reach far beyond her talents of music and basketball. “This land represents more than just an investment for me—it’s about building something bigger than basketball or music. I want to create opportunities for my community and leave a legacy that shows young women, especially young Black women, that we can do it all. Owning 20 acres at my age is proof that with vision and hard work, we can break boundaries and build the future we...
Reggie Bush is taking legal action against several organizations he claims failed to acknowledge his contributions when they benefited from his name, image, and likeness (NIL) . According to ESPN, Bush, a former USC running back and 2005 Heisman Trophy winner, announced the lawsuit on Monday against the university, the Pac-12, and the NCAA . His legal team claims the organizations profited significantly from Bush’s popularity through TV contracts, merchandise sales, and media rights — even after he went to the NFL. “This case is not just about seeking justice for Reggie Bush,” said attorney Evan Selik, per the outlet. “It’s about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated, and treated fairly for their contributions.” Bush completed his college football career and entered the NFL draft in 2006, when the New Orleans Saints selected him as...
Since the uptick of student-athletes inking name, image, and likeness (NIL) deals, there has been debate about whether or not they’re capable of maintaining five to seven-figure payouts. Now, a new proposal is looking to offset the scrutiny by ensuring schools are looking out for the best interest of the young athletes’ finances.
A young athlete has secured a check for his talent before turning double digits. Ghalee Wadood Jr., a 9-year-old who plays for Snoop Dogg’s Youth Football League, inked a six-figure name, image, and likeness (NIL) deal with sports agency Family 4 Life — making him the youngest from the youth league to sign a contract — according to Los Angeles, CA-based KTLA-5, an affiliate of The CW Network. In addition to signing Wadood Jr., Family 4 Life represents NFL players from the New England Patriots, the San Francisco 49ers, and the New York Giants.
This new deal might be the epitome of when one person eats, the whole team eats! On Friday (Sept. 2), Chipotle announced that it has officially signed Ohio State University running back TreVeyon Henderson to a name, image, and likeness (NIL) deal. Not only will the star of the team be joining in partnership with the restaurant chain, but his NIL deal comes with something for the entire offensive line!
Debates surrounding athletes securing name, image, and likeness (NIL) deals have been circulating since the guidelines were updated. Now, former NFL player Ricky Williams has put in his own two cents. The most interesting shift in sports business according to Ricky Williams? NIL. pic.twitter.com/jUN7ldrgNG — Front Office Sports (@FOS) August 24, 2022
Naomi Osaka has called on young Black athletes like herself to spread more awareness of suncare for melanated skin. As previously reported by AfroTech back in 2021, the tennis champ launched her skincare line, KINLÒ, to provide affordable products for healthy skin. Now, Osaka has onboarded student-athletes who are making an impact to join her in amplifying her message. Courtesy of KINLÒ
At just 20-years-old, Deja Kelly has been stellar to watch both on and off the basketball court. As previously reported by AfroTech, this year has been filled with first-of-its-kind feats for the North Carolina Tar Heels star including being one of the first athletes to sign a Dunkin’ endorsement deal and signing her first long-term equity deal as BARCODE’s first-ever female name, image, and likeness (NIL) shareholder. While Kelly has taken on multiple firsts, she’s continuing to add even more wins to her plate. The UNC player recently signed a one-year partnership with global sportswear brand Actively Black — making her the Black-owned label’s first-ever NIL signee — according to a press release. View this post on Instagram A post shared by Actively BLACK (@activelyblack)
2021 was a highly successful year for National Collegiate Athletic Association (NCAA) athletes closing on name, image, and likeness (NIL) deals. Now, for this year, Black college basketball players continue to set the tone. This is especially true for Zia Cooke. Data from Opendorse — a NIL technology company — released in March shows that women ballers specifically are the second highest paid in the organization. CBS News reports that Zia Cooke was marked as “one of the highest paid college basketball players in the Final Four.” “It just shows that we can do a lot of things that a lot of people say we can’t do,” she said, according to CBS News. “To see all the girls on there for the NIL and I think it was just one boy it shows that we can do literally everything they can do. It’s a business and it’s super effective for women and men.” Along with her hoop skills and being her team’s leading scorer on the court, the University of South Carolina’s women’s basketball star’s social media...