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A young athlete has secured a check for his talent before turning double digits. Ghalee Wadood Jr., a 9-year-old who plays for Snoop Dogg’s Youth Football League, inked a six-figure name, image, and likeness (NIL) deal with sports agency Family 4 Life — making him the youngest from the youth league to sign a contract — according to Los Angeles, CA-based KTLA-5, an affiliate of The CW Network. In addition to signing Wadood Jr., Family 4 Life represents NFL players from the New England Patriots, the San Francisco 49ers, and the New York Giants.
With many dollars up for grabs in the name, image, and likeness arena, one college athlete will be using his earnings for a better cause. Forbes reports Michigan State University’s Mady Sissoko is donating his NIL earnings to The Mady Sissoko Foundation. The contribution will directly support those from his home country in West Africa.
At just 20-years-old, Deja Kelly has been stellar to watch both on and off the basketball court. As previously reported by AfroTech, this year has been filled with first-of-its-kind feats for the North Carolina Tar Heels star including being one of the first athletes to sign a Dunkin’ endorsement deal and signing her first long-term equity deal as BARCODE’s first-ever female name, image, and likeness (NIL) shareholder. While Kelly has taken on multiple firsts, she’s continuing to add even more wins to her plate. The UNC player recently signed a one-year partnership with global sportswear brand Actively Black — making her the Black-owned label’s first-ever NIL signee — according to a press release. View this post on Instagram A post shared by Actively BLACK (@activelyblack)
Another athlete just closed in on a name, image, and likeness (NIL) deal, but he’s not in it for the love of money, but more so for the love of the game. NJ.com reports that 17-year-old sophomore point guard Elliot Cadeau just secured a five-figure NIL deal with Swedish company Vitamin Well. The Swedish Bergen Catholic student — signed to Roc Nation Sports – has reportedly become the first American high school athlete to sign an international NIL deal. “It means a lot,” Elliot told NJ.com. “I really try to embrace my international side so working with companies over there in Sweden, I feel proud of that.”
It is a good day for Earl Little Jr. The incoming University of Alabama football defensive back has signed with Jay-Z’s Roc Nation Sports. The division will represent Earl Little Jr. in the hunt for name, image, and likeness deals (NIL). In a recent Instagram post, Earl Little Jr. received a warm welcome. “Officially part of the #RocFam. Welcome, @earllittlejr,” the post read. View this post on Instagram A post shared by Roc Nation Sports (@rocnationsports) Roc Nation Sports’ has an impressive array of athletes including LaMelo Ball , Robinson Cano, Skylar Diggins-Smith, Kevin De Bruyne, Romelu Lukaku, Saquon Barkley, Dez Bryant, and more. Therefore, Earl Little Jr. will be in good company. “Roc Nation represents some of the biggest names in sports and entertainment,” an industry source said, according to On3. “Being linked with a group like this will help Earl Little strengthen his ability to obtain NIL deals. It also further strengthens the value of potential deals. Having a group...
Nearly two decades later, Chris Webber is still making the right shots. The former NBA player is diving headfirst into the Non-Fungible Token (NFT) space, taking a seat at the table as president of Coinllectibles. Webber’s introduction to the technology company began after a conversation centering around The Chris Webber Collection of African-American Artifacts and Documents, which includes a postcard Malcolm X sent to Alex Haley when he was in Mecca and the first poetry book written by an African author. Now Webber will continue developing more groundbreaking collections — this time by disrupting the NFT space. “The business has allowed me to stay competitive, empower people, and learn. What attracted me to Coinllectibles was the opportunity to work with arguably one of the best when it comes to NFTs, especially cryptocurrency, but also the fact that I can merge sports,” Webber told AfroTech exclusively. According to a press release, Webber’s role will bridge the crossroads of...
Student-athletes will have yet another opportunity to lock into the name, image, and likeness deals (NILs), thanks to adidas. According to CNBC, the company will support student-athletes at NCAA Division 1 adidas-sponsored schools. Over 50,000 athletes will have a chance to join the program and become paid affiliates for the sports brand. “The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” said Jim Murphy, adidas NCAA program lead, in a statement. The program is projected to lead with Historically Black Colleges and Universities (HBCUs) before expanding to Power-5 conference partners in fall 2022, then additional schools by April 2023, Footwear News reports. “At Adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future,” said the...