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Piersten Gaines’ Pressed Roots is now on location No. 4 and counting. Houston Chronicle reports that the blowout bar for textured hair has opened a new salon in Houston, TX. Located in the Centre at Post Oak, the new spot accommodates 50 hair stylists, the outlet details. Before having four brick-and-mortar locations in Dallas, Arlington, Plano, and now, Houston, Gaines and the Pressed Roots team did popups around the time the company’s vision first came to life in 2018, as previously reported by AFROTECH™. After having her share of poor experiences at hair salons, Gaines created the company’s business model to fill the void of access to affordable, quality styling for textured hair of all types. “We spend a lot of money, a lot of time in salons, and the level of services just do not match the money we’re spending,” Gaines told Fortune. “Our goal is to make quality hair care accessible.” Moreover, to ensure that hair health, time, and top-tier customer service are prioritized for...
Naomi Osaka has made herself known as not only a professional athlete but a boss with numerous business ventures. Within her creative bubble, the mom-to-be has tapped into media. As previously reported by AfroTech, Osaka launched her media company Hana Kuma in partnership with LeBron James and Maverick Carter’s SpringHill Company in June 2022.
Naomi Osaka has called on young Black athletes like herself to spread more awareness of suncare for melanated skin. As previously reported by AfroTech back in 2021, the tennis champ launched her skincare line, KINLÒ, to provide affordable products for healthy skin. Now, Osaka has onboarded student-athletes who are making an impact to join her in amplifying her message. Courtesy of KINLÒ
Naomi Osaka is deep in her entrepreneurial bag as the businesswoman is reminding us once again that she’s all about doing things her way. Shortly after launching her sports agency EVOLVE, the tennis star announced her own media company — Hana Kuma — according to a press release shared with AfroTech.
Forbes recently released its list of the richest athletes in the world, and some of the numbers and statistics are completely unsurprising. According to the outlet, 35 out of the 50 richest are from the United States — the most out of any country. What’s more, the NBA has the most number of athletes on the list, with 18 of the world’s richest athletes being top dribblers (American football came in second, with 14 athletes from that sport on the list — and rounding out the top three is soccer, which boasts five athletes on the list.) What’s more, three of the top athletes made more than $100 million in total earnings over the last 12 months — and Lebron James is at the top of that high-earner list. “LeBron James, with $121.2 million, reaches the milestone for the first time on the Forbes athletes list while Lionel Messi ($130 million) and Cristiano Ronaldo ($115 million) are each five-time members of the century club,” reported the outlet. The outlet also pointed out that in addition...
People miss 100 percent of the shots they don’t take. And Kyrie Irving made it explicitly clear in a tweet that missing out on this shot will not count against his shooting average. The Brooklyn Nets guard obviously received the news about Naomi Osaka launching her own sports agency, Evolve, and he wants in on the deal. @naomiosaka yall got room over at your agency for hoopers. Just inquiring 🥂 — A11Even (@KyrieIrving) May 11, 2022
It’s one thing to stay in your lane, but it’s an entirely different flex to create your own. And that’s the case for decorated tennis champion Naomi Osaka, who has reportedly left IMG to launch her own sports agency — EVOLVE. EXCLUSIVE: @naomiosaka has left IMG to launch her own sports agency, Evolve, which will be stylized as EVOLVE. pic.twitter.com/HxJlbblqII — Sportico (@Sportico) May 11, 2022 “I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional,” Osaka said in regards to the move, according to Bleacher Report. “Evolve is the natural next step in my journey as both an athlete and businesswoman, as well as a way to continue being myself and doing things my way.”
Another pro athlete has joined Naomi Osaka to promote Sweetgreen’s message for healthy eating. As previously reported by AfroTech, in 2021 the tennis star became the fast-food salad chain’s first athlete ambassador, as well as its youngest investor. Now, according to a press release, Phoenix Suns’ Devin Booker is next up to be in the Sweetgreen family as an ambassador. “I started working with sweetgreen because I connected with their mission and was already a regular customer,” said Osaka, according to the press release. “Joining forces with a brand that is creating a positive change in the world is really important to me. Tapping Devin and bringing him into the mix makes it even better.”
Naomi Osaka is truly always on the move! For her latest feat, the tennis medalist inked a deal with cryptocurrency exchange firm FTX as its latest global ambassador, Hypebeast reports. The long-term partnership is a part of the company’s mission to both bring more women into Web3 and to the brand’s overall audience. View this post on Instagram A post shared by 大坂なおみ🇭🇹🇯🇵 (@naomiosaka) “Just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change,” said CEO of FTX Sam Bankman-Fried in a statement, according to Hypebeast. “Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world.”
After launching her skincare line in 2021, Naomi Osaka has recently onboarded new members to KINLÒ’s leadership team. The tennis star and her partners at A-Frame Brands have added fellow athlete Colin Kaepernick to the brand’s board of directors, according to Black Enterprise. He will now be joining alongside Osaka, A-Frame co-founders Hill Harper and Ari Bloom, plus Osaka’s agent Stuart Duguid. The announcement comes in addition to the news of him and his partners Jim Nikopoulos and Akim Aliu investing in KINLÒ’s seed round. Osaka’s brand advocates for the Black community’s skin health, which Kaepernick fully supports. “Not only does KINLÒ produce compelling and sustainable personal care products, but it also calls attention to the ways that melanated skin-toned communities are often marginalized in research around sun care and often excluded from clinical studies on skin cancer. I believe KINLÒ has the capacity to right this wrong,” Kaepernick said, according to the outlet.
Naomi Osaka is known for keeping us on our toes with how she dominates the tennis court. Combine that with all of her exciting partnerships, and it’s safe to say it’s hard to keep up. For her latest endeavor, the young icon has joined Fortnite’s Icon Series, Hypebae reports. Osaka’s announcement makes her the first female athlete to be on the video game’s series. “The Icon Series is the ultimate celebration of the most dynamic figures in culture for Fortnite ’s audience of millions, and there’s no one more perfect than Naomi Osaka to join the Series as the first female athlete,” Nate Nanzer, Global VP of Partnerships at Epic Games, said in a statement. Not only is Osaka making history, but she now joins fellow star athlete LeBron James and artists Bruno Mars and Anderson .Paak. “I’ve been playing Fortnite for a long time — when I saw LeBron had joined the Icon Series, it made me want to join the Fortnite family too. It’s really amazing to be able to connect with so many people...