SheaMoisture is making this Mother’s Day a whole lot sweeter with some help from one of R&B’s most promising stars. This Mother’s Day, SheaMoisture has partnered with singer-songwriter Ari Lennox to kickoff a campaign that aims to celebrate the unique and vital roles that moms and mother-figures play in guiding young Black girls developing hair journeys. The campaign — which is launching in tandem with SheaMoisture’s new Wig & Weave Hair Care collection — highlights the multigenerational tradition of passing on healthy hair regimens and values that empower young Black women to embrace their natural curls and coils. “We are so thrilled to be a part of this campaign with SheaMoisture,” Lennox says. “My mom’s guidance has been so integral throughout my personal hair journey, and she is a source of inspiration within my life. For many women, our mothers and mother figures teach us and guide us in a way that fosters confidence and encourages authenticity. They are the first examples of...