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How A Designer Who Disrupted The Fashion World Thanks To A Virtual 3D Show Secured A Partnership With A Premium Bourbon Brand

You can’t place Anifa Mvuemba’s creativity in a box. Back in 2020, the Hanifa founder and fashion designer shook up the fashion world with a virtual 3D show on Instagram for her collection, Pink Label Congo, inspired by her home country of the Congo. From then on, Mvuemba continued to implement her self-taught tech skills into her work, as previously reported by AFROTECH™. Now, Mvuemba has taken her fashion expertise into new territory — the spirits industry. In February 2024, it was announced that she and Sergio Hudson are partnering with premium bourbon brand Woodford Reserve. During a New York Fashion Week (NYFW) dinner, Mvuemba spoke about previously feeling like she was approached by brands for their own gain and image, per WWD. View this post on Instagram A post shared by Anifa M (@anifam) In an email interview with AFROTECH™, Mvuemba shared , “As a Black designer, navigating the barriers that come with being shortlisted for collaborations merely to fulfill a diversity...

Apr 25, 2024

First-Ever Athlete-Owned Media Network PlayersTV Inks Distribution Deal With Amazon Prime Video

Professional athletes are oftentimes in the spotlight for breaking a record or closing on a lucrative deal, but what about the person beyond the jersey? PlayersTV is in the business of putting the human side of sports on full display. Co-founded by Deron Guidrey and Collin Castellaw in 2020, PlayersTV, which is said to be the first-ever athlete-owned media network and content provider, utilizes storytelling to bring viewers into the worlds of athletes. Some of today’s biggest stars have joined the platform including Dwyane Wade, Chris Paul, Kyrie Irving, and more. Around three years after creating its footprint in the media space, PlayersTV is set to extend its reach even further. According to a press release shared with AFROTECH, PlayersTV has inked a distribution deal with Amazon Prime Video. In addition, by fall 2023, its athlete lifestyle content will be available as a free ad-supported 24/7 Channel on Amazon Freevee, Fire TV Channels, and Prime Video. Following the announcement...

Aug 15, 2023