PUMA is celebrating the power of Black excellence with a new platform that reminds us that we are legends. Led by a team of Black designers, the new storytelling and product development platform — We Are Legends — aims to champion the “new” in Black culture, versus just the rich history of the past. Courtesy of PUMA “The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends,” a press release reads.