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'I'm A Living Testimony' — How Afrobeats Star Joeboy Went From 0 To 100 Thanks To Viral Success

There’s no denying that Afrobeats is one of, if not the, hottest genres currently in the music industry. As African artists continue to crossover, U.S. listeners have been captivated by hits like Wizkid and Tems’ “Essence,” Burna Boy’s “Last Last,” and Rema’s “Calm Down.” While the global phenomenon has taken over the sound waves as of late, there are artists such as Joeboy who knew early on of its promise.

Nov 30, 2022

Drake Becomes Shazam's All-Time Most Searched Artist At 350 Million Searches

Drake hasn’t ceased to pump out hits since his debut into the music industry. His music is everywhere, which is why one of his latest milestones shouldn’t come as much of a surprise. Variety reports that the rapper has become Shazam’s all-time most searched artist. Falling on the music platform’s 20th birthday, it announced that Drake has a record of 350 million Shazams. Among his long-running discography, “One Dance” featuring Wizkid and Kyla has the most searches at more than 17 million. While Drake took the top spot for artists, Gnarls Barkley’s “Crazy” came in as the most Shazamed song using “2580” — the app’s first version of its tool that used SMS messages to identify songs. Additionally, “Can’t Hold Us” by Macklemore and Ryan Lewis feat. Ray Dalton was the most searched song for Hip-Hop/Rap and “All of Me” by John Legend for R&B/soul. Drake’s Shazam feat comes on the heels of becoming the artist with the most top five hits in Billboard Hot 100 history , with 30, according to...

Aug 19, 2022

Yo Gotti Announces Management Division For Collective Music Group

Is Yo Gotti trying to put more artists on game? Following the 64th annual Grammy Awards, it appears rapper Yo Gotti was left with some food for thought. The “Rake It Up” rapper took to Instagram revealing he wants to help other artists get the recognition they deserve, through the expansion of Collective Music Group (CMG). It appears a management division is already in the works. “I just left the Grammys and I figured something out,” Yo Gotti said to his nearly six million followers on Instagram. “I ain’t see enough of the artists we worked with or artists I feel like should be a part of this shit whether it be performing or winning awards… Long story short, I came up with a new idea — a new hustle — From now on, I’m finna start managing artists. It’s a lot of people I think should be at the Grammy’s and other sh*! too. I want to start with two or three artists.”   View this post on Instagram   A post shared by Yo Gotti (@yogotti)

Apr 6, 2022

Doja Cat Signs Deal With JBL As The Audio Company's Newest Global Brand Ambassador

It looks like her first Grammy win wasn’t the only feat for Doja Cat this past weekend. On April 3, the pop star took home the golden trophy at the 64th Grammy Awards. According to Billboard, she showcased another piece of exciting news prior to her accepting the award on stage — being the new face of JBL. Doja sported a JBL Clip 4 Speaker with her red carpet look as an alert that she had partnered with the brand. Doja Cat dazzles on the #Grammys red carpet. ✨ https://t.co/rjX2S5lSJ1 pic.twitter.com/SqCG428Ail — Variety (@Variety) April 3, 2022 The outlet reports the multi-talented artist officially became the audio company’s newest global brand ambassador. “I’m excited to be working with JBL,” Doja said in a statement, according to Billboard. “From the start of the partnership, they have made it clear that they are here to support me and my ideas about their products. That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear...

Apr 5, 2022

Naomi Osaka Joins Crypto Firm FTX As An Ambassador As She Aims To Bring More Women Into Web3

Naomi Osaka is truly always on the move! For her latest feat, the tennis medalist inked a deal with cryptocurrency exchange firm FTX as its latest global ambassador, Hypebeast reports. The long-term partnership is a part of the company’s mission to both bring more women into Web3 and to the brand’s overall audience. View this post on Instagram A post shared by 大坂なおみ🇭🇹🇯🇵 (@naomiosaka) “Just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change,” said CEO of FTX Sam Bankman-Fried in a statement, according to Hypebeast. “Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world.”

Mar 22, 2022

Saweetie Adds First-Ever Global Culture Consultant Title To Her Resume To Champion Female Athletes

Saweetie is reminding female athletes that the ball is in their court! Rolling Stone reports the rapper and businesswoman just joined forces with Champion becoming its first-ever Global Culture Consultant. Already putting her new title to work, 12 female athletes in college will be featured in Champion’s “Get it Girl” campaign using Saweetie’s song to honor the collegiate stars. In addition, two-year name, image, and likeness deals (NIL) have been announced to empower the athletes. Now, selectees will become brand ambassadors, receive mentorship, and career development opportunities with Champion executives in sports, entertainment, media, and marketing. “We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” Vice President of Global Marketing for Champion John Shumate said, according to Rolling Stone. “Saweetie is an inspiration for self-expression and with her “Get It Girl” anthem, we want to unite all women with...

Mar 15, 2022

Amazon Music Names Industry Veteran Phylicia Fant As Head Of Music Industry Partnerships

Another day and another win for industry veteran Phylicia Fant! Amazon Music recently announced Fant will join the team as Head of Music Industry Partnerships. Under the newly created role, Phylicia Fant will be responsible for recognizing and managing strategic music partnerships in addition to cross-entertainment campaigns for the company, Variety reports. Fant will work at the company’s headquarters in Culver City and will report to the vice president of the music industry Ryan Redington. Prior to Fant being named the new Head of Music Industry Partnerships, she worked at Sony Music’s Columbia Records. During her time at the company, she worked alongside artists such as Lil Nas X, the Kid Laroi, Polo G, 24KGoldn, Joey Bada$$, Lil TJay, Leon Bridges, and Chloe X Halle. In addition, she also had a role at Warner Bros. Records for nearly eight years. She climbed her way to the top and worked alongside Prince, Andra Day, Jason Derulo, Gary Clark Jr., Drake’s OVO Sound, Gucci Mane,...

Mar 3, 2022

Davido Keeps His Word To Twitter Followers, Disburses $600K In Donations To 292 Orphanages Across Nigeria

It’s official — international superstar Davido has kept his word to support Nigerian youth. In November 2021, the Afrobeats artist took his fans by pleasant surprise when he requested for his followers to send money for his birthday to his Wema account, which turned out to be for donations to orphanages across Nigeria and the Paroche Foundation — an organization working to fight substance abuse — as previously reported by AfroTech. “My goal is to do this fundraising every year to celebrate my birthday and give back to people in need. It is my hope that my friends, fans, colleagues in the industry, and the public will continue to support me as I drive this cause,” he shared in a statement via his Instagram. Davido’s social media outreach of 72 hours — along with his own contribution — brought in a whopping 250,000,000 Nigerian Naira (over $600,000 USD). View this post on Instagram A post shared by Davido (@davido) From there, Pulse Nigeria reports that Davido disbursed the donations...

Feb 17, 2022

Flutterwave Reportedly Becomes The Highest Valued African Startup, Raises $250M Series D Funding Round

Flutterwave has reached exponential heights within the span of six years. AfroTech previously reported that the Nigeria-based fintech startup raised a $170 million Series C round in March 2021. “We will continue to connect you to a world of opportunities and growth, to make it possible for you to reach your customers wherever they are and create endless possibilities for your business,” Flutterwave wrote via an Instagram post following the Series C round. https://www.instagram.com/tv/CMOphnrHe2s/?utm_source=ig_web_copy_link Now, slightly less than a year later, the company has closed on a recent funding round to power its mission of helping provide payment infrastructure across the African continent. Quartz Africa reports that Flutterwave has raised $250 million in a Series D round at a $3 billion valuation, reportedly making it the highest valued African startup. For the list of investors, click here. The latest funding will go toward “expansion and customer acquisition, by looking...

Feb 16, 2022

Flutterwave Teams Up With Afrobeats Star Wizkid To Drive Seamless Payments Across Africa

Wizkid continues to make waves globally. According to a press release, the Grammy-award-winning artist just inked a deal as Flutterwave’s new Global Brand Ambassador. Africa’s leading payment provider’s announcement comes at the same time as the news of Send, a remittance solution that was designed to increase remittance flow and uptake to the African continent. Got to sit down with @techprod_arch , Founder and CEO of Flutterwave, to talk about @sendbyflw , our partnership and the future! 🦅x🦋 Watch the full video – https://t.co/e7wf20xr1m pic.twitter.com/rQPioQuuvO — Wizkid (@wizkidayo) December 23, 2021 “Wizkid’s story is that of hard work, resilience, and excellence,” said Olugbenga “GB” Agboola, Flutterwave CEO and Founder, in an official press release. “The way he constantly represents Africa in the global entertainment stage is something we love. As a leading technology company out of Africa, our values align and we’re excited to have him join us to drive adoption for Send.”

Dec 23, 2021