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College students are making history, thanks to the changes to the name, image, and likeness (NIL) rules. Next up is Jackson State University (JSU) quarterback Shedeur Sanders, who becomes the first Historically Black College and University (HBCU) athlete to sign a multi-year deal with Gatorade. “It’s an honor to join the Gatorade Family and represent this historic moment for HBCU athletes,” said Shedeur Sanders, according to a press release sent to AfroTech. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.” Shedeur Sanders can celebrate being a new signee alongside other accomplishments, which include becoming the first HBCU athlete to win the Jerry Rice Award. More recently, the 19-year-old star was named Freshman of the Year at the Southwestern Athletic Conference. “As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,”...
Michael Jordan is an immovable fixture in the sports pantheon, and by extension, the business world. On Sunday, April 19, ESPN will premiere “ The Last Dance ,” a 10-hour documentary that focuses on the icon’s final season (1997-98) with the Chicago Bulls. With never-before-seen footage, the series centers on Jordan’s role in one of the greatest dynasties in basketball history. As competitive as the greatest all-time player once was on the court, his off-court determination in business earned him the title as the highest-paid athlete of all time in 2017. Now, he is the first billionaire athlete with a $2.1 billion fortune, according to the Forbes list. Checks over stripes. Nike is Jordan’s longest and most recognizable endorsement deal. The relationship began in 1984 when the then-rookie and the sneaker conglomerate launched The Jordan Brand. As the legend goes, Jordan wanted to sign with adidas but ultimately signed with Phil Knight, co-founder of Nike. Following the first release...