Stephen Curry’s brand is officially expanding its roster. On Oct. 26, the NBA star announced that Sacramento Kings’ De’Aaron Fox has signed an endorsement deal with his Under Armour brand. View this post on Instagram A post shared by Wardell Curry (@stephencurry30) According to sports reporter Shams Charania, Fox is the first NBA player to sign with Curry Brand. Sacramento Kings All-Star guard De’Aaron Fox is finalizing an endorsement deal with Curry Brand, becoming the first NBA player to sign with Stephen Curry’s signature line at Under Armour, sources tell @TheAthletic @Stadium . pic.twitter.com/PqmI8aYTA3 — Shams Charania (@ShamsCharania) October 26, 2023

Steph Curry is known for being a game-changing athlete to the basketball world who has arguably changed the way the game has been played recently. Now he’s switching gears to make an even bigger splash in the athletic apparel industry to compete with the likes of Nike’s Jordan brand. According to an announcement from Under Armour, the brand has landed a partnership deal with the three-time NBA champion and two-time MVP to launch the Curry Brand — a purpose-led performance brand with a goal to ensure every young person has access to sports gear.   View this post on Instagram   A post shared by Wardell Curry (@stephencurry30) “Curry Brand is about changing the game for good. It’s achieving greatness no matter what your circumstances are,” according to the brand’s landing page . “It’s about pushing yourself to the limits…it’s about impact at the end of the day.” For years, the Under Armour brand has committed its work to making athletes better, both on and off the court. Now through...