LeBron James’ recent investment is taking him further into the food business. AfroTech previously reported in February that the NBA superstar’s Foundation teamed up with Old El Paso to officially open their first-ever restaurant in 2023. Now, he’s joined a new platform that is for the foodie community. Page Six reports that James became an investor in Kittch, a live-streaming platform for chefs and creators to connect, which launched on Mar. 8. After being in beta for three to four months, the platform aims to highlight famous chefs along with users having free access to their live streams of cooking from their homes or restaurants, according to the outlet. After the effects of the pandemic, Kittch’s co-founders created the idea to help rebuild upon what chefs had lost out on financially.