Showing 13 results for:
college-football
Popular topics
All results
It’s Travis Hunter’s winning season. The University of Colorado Boulder football player took home the 2024 Defensive Player of the Year award for the Buffaloes on Dec. 5, 2024. What’s more, he is rumored to be the top choice for the Heisman Trophy and is expected to be among the top prospects for the 2025 NFL Draft, Sports Illustrated reports. Multi-Year Deal Adidas Deal Hunter’s latest win includes signing a multi-year NIL deal with adidas, which will extend into his NFL career, notes Boardroom. The athlete has been seen sporting the apparel line on his podcast, Twitch channel, and during pregame warm-ups. View this post on Instagram A post shared by adidas Football (@adidasfballus) “Working with adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” Hunter expressed, per another Sports Illustrated report. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three...
Reggie Bush is taking legal action against several organizations he claims failed to acknowledge his contributions when they benefited from his name, image, and likeness (NIL) . According to ESPN, Bush, a former USC running back and 2005 Heisman Trophy winner, announced the lawsuit on Monday against the university, the Pac-12, and the NCAA . His legal team claims the organizations profited significantly from Bush’s popularity through TV contracts, merchandise sales, and media rights — even after he went to the NFL. “This case is not just about seeking justice for Reggie Bush,” said attorney Evan Selik, per the outlet. “It’s about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated, and treated fairly for their contributions.” Bush completed his college football career and entered the NFL draft in 2006, when the New Orleans Saints selected him as...
Shedeur Sanders follows in his father’s footsteps by signing a deal with Nike. Deion Sanders, the head football coach at the University of Colorado , first signed to Nike in the 1990s and the partnership led to his own signature shoes, reports CBS Sports. Deion would later part ways with the shoe retailer, cementing a long-term partnership with Under Armour. In 2023, he made a comeback to Nike, paving the way for a fresh collection of footwear, such as a new version of the “Varsity Maize” Nike Air DT Max ’96, Complex mentions. View this post on Instagram A post shared by @COACHPRIME (@deionsanders) Deion’s legacy at Nike will now also include his son Shedeur, who has cemented a name, image, and likeness (NIL) deal. He becomes the first college football player to sign with Nike, according to Andscape. Per On3, Shedeur current NIL valuation is said to be $4.7 million. “Now it’s a family business,” a shared statement reads via Instagram. View this post on Instagram A post shared by...
Rolanda Brandon has filed a lawsuit due to North Carolina’s NIL restrictions. She is the mother of Faizon Brandon, a quarterback at Grimsley High School and the nationa’s top-ranked recruit in the 2026 class, according to ABC11. The high school player intends to play for the University of Tennessee upon graduating in the fall of 2025, which he affirmed through a verbal commitment, per CBS Sports. The journey toward higher learning is often met with great excitement for athletes and name, image, and likeness (NIL) deals have further energized the sports arena for both college and some high school students. However, this may not have been the case for Faizon. The Athletic Narrative states that while high school students can engage in NIL deals, the eligibility is subject to state laws and the specific rules of their schools or sports teams. Rolanda is now suing the state of North Carolina due to the barriers around NIL deals, The Charlotte Observer reports. This has prevented Faizon...
Deion Sanders cares about the financial future of his players. Sanders, the head coach of the University of Colorado’s Buffaloes Football, brought forward eight players who are parents during a meeting held Aug. 25, 2024, per The New York Times. “Want y’all to know, ain’t like you’re in trouble,” Sanders said, according to Sports Illustrated. “You ain’t done nothing wrong. Matter of fact, you did something right. And a child is not a mistake. A child is an opportunity to mature you, grow you, advance you, and give you some skills. Y’all know how I am about fathering.” He added, “You know I would not hire a coach unless he’s a great father. I don’t hire a coach that’s a deadbeat, I don’t hire a coach that’s not taking care of his responsibilities. I would never hire a man that he says he’s going to look after y’all but he won’t look after his. That don’t make sense to me.” After affirming the players, he shared, alongside the school’s name, image, and likeness (NIL) collective 5430...
Historically Black Colleges and Universities (HBCUs) are one of the strongest forces in Black culture. Originally created due to Black students being shut out of white academic spaces, these institutions not only educated young adults, but also served as a space for community, networking and instilling cultural pride at a time when being Black in America was significantly harder than it is today. Today, there are 107 HBCUs scattered across the US , with over 228,000 students enrolled in them. Most people are aware of the longstanding schools like Howard University, Spelman College , Morehouse College, and Tuskegee University, but there are countless more across the North and South . And while these schools focus on their academics, the student body also enjoys the social aspect. From homecoming celebrations to a rich Divine Nine community, there’s plenty to do to connect with fellow HBCU students, alumni, and faculty. The school year may be technically over for most colleges right...
A first-of-its-kind NIL lawsuit is brewing. Forbes reports that Jaden Rashada is suing Hugh Hathcock and his business, Velocity Automotive; University of Florida football coach Billy Napier; and Florida’s NIL director, Marcus Castro-Walker, for alleged “fraud, negligence, and interference.” As previously shared by AFROTECH™, Rashada was initially committed to the University of Miami in Florida for a reported $9.5 million deal. However, in 2023, he pivoted to signing with the Florida Gators for $13.85 million, but the Gator Collective ultimately terminated the binding agreement. After the failed deal, Rashada moved on to Arizona State University and most recently transferred to the University of Georgia as quarterback. Now, Forbes details that Rashada has sued Hathcock, Napier, and Castro-Walker for allegedly causing him to not only lose out on the Miami deal but also potential offers from other colleges and universities. Moreover, he is seeking punitive damages. In Rashada’s...
Reggie Bush has been all over the news in recent weeks after the Heisman Trust announced a formal reinstatement of the NFL legend ‘s long-rescinded Heisman Trophy. Bush originally earned Heisman honors in 2005 while attending USC , before having the title stripped from him in a 2010 student athlete reimbursement scandal. Now, many football fans and fellow Heisman winners alike agree that a decades-old wrong has officially been made right, with Reggie Bush expected to attend future Heisman ceremonies as an esteemed alumnus. Despite the temporary loss of his Heisman honors, Reggie Bush continued to make waves on the field with NFL teams including the Miami Dolphins , the Detroit Lions, and the San Francisco 49ers, among others. Throughout the course of his NFL career, Bush is said to have taken in over $60 million in salary alone, resulting in a net worth of $25 million in 2024, per Celebrity Net Worth . Let’s examine the life and career of Reggie Bush, and analyze the multiple...
The “Prime Effect” should not be ignored. Deion Sanders, who first received the nickname “Prime Time” by a former high school teammate — with it later morphing into “Coach Prime” while coaching at Mississippi’s Jackson State University — has the title for earned reasons. The night the nickname was born, he scored 37 points and had back-to-back dunks for his basketball team, he recalls during an interview with Jimmy Fallon on “The Tonight Show.” Sanders proved himself to be talented in various sports and would ultimately be chosen by the Atlanta Falcons as fifth overall NFL draft pick in 1989, per StatMuse. He played for 14 seasons in the NFL and walked away with two Super Bowl rings, Pro Football Hall of Fame states. Sanders’ background would lead him into the world of coaching. Between 2012 and 2019 he took on several coaching jobs at Texas high schools, including Prime Prep Academy (which he co-founded), Triple A Academy, and Trinity Christian High School. In September 2020, he...
This college wide receiver is taking the use of his name, image, and likeness (NIL) to greater heights. Jordan Addison just inked a deal with United Airlines. According to ESPN, Addison will participate in digital media content and an engagement campaign that points out new point-to-point routes now available by the airline. While the details of the numbers behind the deal are not yet available, Addison has become quite the household name after he won the Biletnikoff Award for the nation’s best receiver in the same season that he transferred from the University of Pittsburgh to the University of Southern California (USC). “College football fans love following their team on the road and this year we’re making it easier than ever,” said Michael Weeks, managing director of domestic schedule development and publication at United in a statement. “We’re flying nonstop to some of the most historic football towns in the country, including South Bend, Columbus, and Baton Rouge, and also...
We often hear of student-athletes securing name, image, and likeness (NIL) deals that lead them to thrive in their careers. However, learning of ones that specifically help others isn’t your typical story — that is until a recent partnership with Oregon State football player Alex Austin. The college defensive back teamed up with Access Scholarships and the Hirect App to create his own scholarship, the Alex Austin Overcoming Adversity Scholarship, according to Los Angeles Sentinel. I’m extremely blessed & fortunate to be able to launch my Overcoming Adversity Scholarship, created in partnership with Access Scholarships and @HirectApp The scholarship is open to all high school and college students in the US. Head over to the link in my bio to apply now! pic.twitter.com/7cvV74WJcK — Alex Austin (@kinnggalex) February 15, 2022 With the help of his agent Shawn O’Gorman, Austin launched his scholarship. According to the athlete, being a community activist since a young age played a role...
It’s been an eventful year of high school athletes securing endorsement deals, and Jaden Rashada has now joined the roster. ESPN reports that the four-star quarterback prospect has signed a four-figure name, image, and likeness (NIL) deal with Athletes in Recruitment (AIR), a recruiting app. According to the outlet, the Pittsburg High School player is “believed to be the first high school football player to profit from endorsements,” following the recent updates to the National Collegiate Athletic Association (NCAA) rules.
After the National Collegiate Athletic Association’s (NCAA’s) names, images or likeness (NIL) laws changed this summer, college athletes have been racking up deals and earning the accolades they deserve for the dedication and tireless grind they bring to their respective sports. According to CBS, Alabama Crimson Tide freshman Ga’Quincy McKinstry becomes one of the latest to get in on the action with his recent NIL deal as it is a full circle moment. From his childhood to his collegiate career, his nickname has been “Kool-Aid,” (his officially listed first name on Alabama’s roster). Now, he’s partnered with the drink company itself. Kool-Aid’s Twitter gave a warm welcome to the Alabama football player by switching account names with him. “In honor of our new partnership, we’ve swapped names with Kool-Aid McKinstry and given him the power of OH YEAH,” the brand’s Twitter bio reads . OHHH YEAHH! @GaQMcK1 #ItsOfficial #SigningDay #BrandAthlete pic.twitter.com/bfiO9KwIW9 — Kool-Aid Man...