Are you having trouble getting conversions with your marketing emails? Not to worry, because there are ways you can boost profits with some great email marketing tactics. It’s all about the strategy. Once your email hooks a reader in, then you’ve got yourself a potential customer. The question is, how do you get people hooked? Find out below. 1. PERSONALIZE YOUR EMAILS No one likes generic email greetings that says things like, “Dear Valued Customer.” That’s boring and shows that your brand doesn’t care enough to get to know your customers. Using that type of opening will only increase the chances of readers quickly deleting your email. In all of your emails, make sure you’re using the subscriber’s first name in the greeting. This simple change can make a huge difference in making your customers feel valued. You can also personalize your email s by sending subscribers “happy birthday” messages, recommending products similar to the ones they’ve already purchased, or using customer...

It’s the most wonderful time of the year for shoppers: it’s Amazon Prime Day! Starting today (Oct. 13) through Oct. 14, Amazon will offer premiere deals on home goods, electronics, apparel, dog treats—you name it. Amazon Prime members will have access to lightning deals—items available for drastically slashed prices for a limited time—while all shoppers will be able to snatch up major discounts. For Black entrepreneurs and business owners, there’s a wealth of deals to choose from, whether you need home office basics or tech gadgets. In the interest of time and how much you can save, our only suggestion is to act fast to get the perfect Amazon Prime Day deal for you! Coomaxx Adjustable Laptop Stand Your posture pays the price when you spend several hours staring down at your laptop. Prop up your device (and your posture) with a portable ergonomic notebook riser—and save 21 percent in the process. MUNBYN Label Printer This one’s for all the business owners who constantly send products...

The coronavirus pandemic has crashed the U.S. economy and brought certain industries to a near standstill —  including retail, entertainment, food and accommodations. Cities that have traditionally relied on these sectors to employ their citizens may be particularly vulnerable. A new LendingTree study ranks the 100 U.S. metro areas with the most retail establishments to see which ones stand to feel the biggest pinch. Researchers found that mid-sized cities are at greatest risk. Six of the top 10 cities are in the Sunbelt. Key findings Myrtle Beach, S.C. ,  has the highest concentration — 35.4% — of local businesses in the retail , entertainment, and food and accommodations sectors (the U.S. Census Bureau groups food services and accommodations as one sector). Salisbury, Md., is in second place . Nearly one-third of all businesses here (32.3%) are in one of the affected industries. Scranton, Pa., comes in third with 28.8% of establishments in vulnerable industries . Larger cities...

One of the biggest challenges most aspiring business owners face is finding the capital needed to launch. If you’re starting a business, one financing option you might want to think twice about is tapping into your home equity. There are a variety of ways homeowners may use home equity to start a business: A home equity loan provides a fixed amount of money from a loan that is secured by your home. You typically repay the loan in equal monthly installments over a fixed term, similar to a traditional mortgage. A home equity line of credit (HELOC) provides a line of credit that you can draw from as needed over a fixed period. You only make payments on the outstanding amount at any time. Cash-out refinancing replaces your existing mortgage with a new loan at a higher amount. You receive the difference in cash that can be used for any purpose. A HELOC isn’t a particularly popular way to fund a small business. According to a report from the Federal Reserve, just seven percent of all...