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This tennis superstar is a trendsetter and a go-getter. In an exclusive story with Good Morning America, fast-food salad chain Sweetgreen announced its newest partnership with four-time Grand Slam champion Naomi Osaka, making her both the first national athlete ambassador for the company and its youngest investor. “Naomi represents not only a great tennis player, but so much beyond that. She stands up for what she believes in — a lot of social justice issues — and is really into speaking to this next generation in a way that still has humility and is connected to culture,” Sweetgreen co-founder Nathaniel Ru — also chief brand officer — told the outlet. “She just really aligns with our values at Sweetgreen and is passionate about it.” In her new role, Osaka hopes to use her image and influence to change the way both brands and athletes advise on nutrition for the general public. “Anyone that knows me knows I’ve been into @sweetgreen for a while (I eat it minimum three times a week...
Black-owned haircare brand Mielle Organics has announced a monumental move to tap rap star Megan Thee Stallion as its first-ever Global Ambassador as it embarks on an aggressive growth plan for 2021. Megan — who has recently embarked on her own natural hair journey — is excited to team up with a brand she feels identifies with her and other Black women. “I’m excited to represent a global hair care brand that is Black-owned and women led,” said Megan in a press statement. “It’s an incredible feeling to become an ambassador for a beauty brand that uplifts women to stand in their natural beauty.” According to a press release, this new deal will further position Mielle Organics for worldwide expansion and supports its philanthropic efforts as it continues to build upon its growth. View this post on Instagram A post shared by Hot Girl Meg (@theestallion) “Mielle has seen phenomenal growth in many key categories and the addition of Megan Thee Stallion as our global ambassador will...
In addition to a successful season start, Super Bowl quarterback Patrick Mahomes has been keeping busy off the field with his latest business endeavors. Still on his own winning streak, CNBC reports that Mahomes has secured a new private investment, joining performance recovery tech company Hyperice as both an investor and brand ambassador. As a result of the new partnership, Mahomes and Hyperice will have a chance to further increase recovery technology efforts on a global scale. This includes collaborative efforts centered around Hyperice’s newly launched HyperSmart connected technology devices and data-driven digital ecosystem, a news release reports . “Hyperice is the leader in one of the fastest growing health and wellness categories, recovery technology, and the alignment with Patrick only accelerates our growth trajectory,” said Jim Huether — CEO of Hyperice — in a press statement . “Patrick is the most dynamic and versatile young talent in the NFL. As impressive as he is on...