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Lil Yachty and Terrell Owens are back to investing, and this time around they’re getting in on the $1.5 trillion wellness industry that’s booming with innovation. A press release reports that PlantFuel® — the scientifically focused plant-based wellness company — announced that both Yachty and Owens have made strategic investments in the emerging sports nutrition brand debuting on the market this month. With support from these two Hip-Hop and sports figures, respectively, the brand aims to breakthrough into the nutritional retail space. “I’m super excited about my new venture with PlantFuel,” Yachty shared in a statement. “It’s brands like PlantFuel that inspire and allow me to stay actively involved creatively beyond just investing.” The new investment in PlantFuel marks Yachty’s second deal ever with his recently-launched venture capital (VC) fund, Scoop Investments. Prior to this news, AfroTech reported that the rapper previously invested in Jewish dating app Lox Club, alongside...
When it comes to venture capital, it’s important to have people in the space who reflect the Black-owned businesses and founders they’re looking to help serve. This commitment to serving underserved communities is vital because it allows firms like Clearlake Capital and New Enterprise Associates to use their funds for buying minority stakes in investment firms which in turn equips them with the capital they need to grow. Today, the market wants to use these same partnerships to expand into newer firms specifically with founders from diverse backgrounds. Moves like this are designed for those firms seeking early-stage capital in order to build the necessary infrastructure for winning large pensions and endowments. Wilshire Lane Capital — an early-stage capital firm led by Adam Demuyakor — announced that the company would sell a minority interest to Nile Capital Group this past Friday (August 13). Nile Capital Group is a firm that stakes general partnerships. Demuyakor is a...