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It’s no secret Issa Rae is rooting for everybody Black and things are no different this holiday season. Joining forces with American Express, Issa Rae will be curating the ByBlack Bazaar marketplace on Saturday, Dec. 11 in Downtown Los Angeles. “As a curator at the marketplace, in its simplest form it will be a great place to stop by and get a gift especially if you do not know what to get people because there will be a range of options,” Issa Rae shared exclusively with AfroTech. “It will also be a great way to establish community amongst business owners and allow owners to establish and forge relationships. You will see the family behind the business and you will see directly or hear about the history of these businesses. With online businesses, you don’t get the neighborhood store feel often. So, the Bazaar marketplace really excites me for that.”
Black households contributed $835 billion in consumer expenditures in 2019 alone and the combined spending of these households has increased by five percent annually over the last twenty years, according to reports. With the holiday season at our front door, the Black purchasing power is predicted to be at an all-time high. Although many companies will reap the benefits of the Black dollar, few are embracing representation in their products. Black Paper Party is on a mission to create more inclusive items for Black families to shop for this year. Founded in September 2020 by Madia Willis (chief executive officer), J’Aaron “Jae” Merchant (chief product designer) and Jasmine Hudson (chief merchandising officer), the trio reckoned Black families were underrepresented each holiday. Combining their love for the culture with 25 years of experience in retail, product development, and creative design, they knew it was time to create products that were reflective of the Diaspora. “ Having...