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NBA's Chris Paul Invests In Koia To Make Plant-Based Lifestyles Accessible For The Black Community

Nutritional food disparities are a prominent issue in Black and Brown communities due to disadvantaged socioeconomic area’s access to fewer stores. To combat this issue, 11-time NBA All-Star Chris Paul aims to provide these same communities with healthier alternatives. “I’m from North Carolina. So, I grew up eating after church on Sunday. I’m at my Granny’s house; we got the full spread of soul food laid out. A lot of times, eating that way is a part of your culture and history, and your way of life,” Paul shared in an interview with For(bes) the Culture . The Phoenix star shocked fans after adopting a plant-based diet preceding a career-low with the Houston Rockets for the 2018-2019 season. The newfound lifestyle produced substantial results for Paul, crediting faster recovery periods and greater stamina, The Beet previously reported. Yesterday, Paul announced a new financial venture with leading plant-based protein manufacturer Koia . The partnership aims to ensure healthy foods...

Aug 20, 2021