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Be Rooted
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As long as the culture is at the forefront, there’s no way you can lose! In fact, one company that continues its winning season is Be Rooted — the stationery and gifting brand launched by Jasmin Foster after the realization that we were missing from the industry. “I launched Be Rooted in 2020 because I wanted to change the face of the stationery and gifting industry. For far too long and in too many spaces, Black and Brown women have been left unseen and unspoken to. Be Rooted was created to flip that narrative and center Black and Brown women by making them feel loved, celebrated, and uplifted,” said Foster, the Founder and CEO of Be Rooted. Now, the brand has been named as one of TIME Magazine’s 100 most influential brands of the year!
This Black-owned stationary brand has just sown its seeds at Target! According to Black Business, Be Rooted is now the first Black-owned stationery brand to hit the major retailer’s shelves. Now, its founder, Jasmin Foster, is on a mission to diversify the stationary market. “Knowing from personal experience the feelings of inclusion are deeply intertwined with personal wellbeing,” said the brand in a statement. “Jasmin is making sure that journaling is an accessible form of self-care.” “Knowing from personal experience that feeling of inclusion are deeply intertwined with personal wellbeing, Jasmin is making sure that journaling is an accessible form of self-care,” the brand said according to In Along with an array of journals like its slim travel and spiral journals, Be Rooted offers stationery items such as sticker sets with bold branding that encourages self-care in a way that is relatable to us! View this post on Instagram A post shared by Inclusive Stationery And Gifts...