Name, image, and likeness (NIL) deals are now exploding all over the sports industry, and athletes are taking full advantage of the opportunity. The opportunity became a wide-open field on June 21, 2021, when the Supreme Court ruled that the National Collegiate Athletics Association (NCAA) was engaging in what they called an “illegal restraint of trade” by forbidding them to get endorsement deals for their sports play. There are plenty of restrictions in place, still. For example, a student cannot endorse a “vice” business, such as gambling or prostitution — but for the most part, business is booming in the world of college sports. According to ESPN, male athletes are dominating the NIL industry by a wide margin. Between July 31, 2021 — which was officially the first day NIL deals were allowed after the Supreme Court made its ruling — and Dec. 31, 2021, more than 125,000 athletes have signed some form of a NIL deal. That’s out of about 500,000 athletes total across three divisions...