For over three decades, Diddy has built a legacy in the music industry. Staying true to his “Can’t stop, won’t stop” motto, the mogul hasn’t let up on both releasing music and discovering new talent. As previously reported by AfroTech, he announced the latest level of his evolution with Love Records — his new R&B label that has partnered with Motown Records.

Kanye West is known for thinking outside of the box. And, with his next album “Donda 2,” things are no different. Ahead of its release on Feb. 22, Kanye West took to Instagram to announce it will not be available on streaming platforms such as Apple Music, Amazon, Spotify, and YouTube. But, the album will be available for streaming on his $200 stem player that AfroTech previously reported allows fans to “customize any song.” “Donda 2 will only be streaming on my own platform, the stem player. You can download new music from stemplayer.com. You can play 4 different elements of the track: vocals, drums, bass and music. It also has a MP3 player available. We currently have 67,000 available and are making 3,000 a day,” Kanye West wrote via Instagram. https://www.instagram.com/tv/CaHAZv4ju7N/?utm_source=ig_web_copy_link If you are wondering why the sudden move to venture away from streaming giants, West revealed his disdain for the “oppressive system.” “Donda 2 will only be available on...

Lil Baby has been consistently dominating the rap game, and his music streams are proof of it. Since starting his label 4PF (4 Pockets Full) with Quality Control Music in 2016, Lil Baby has been making it clear that he is a force in the music industry based on the accolades he’s racked up. The music video network shared that the Atlanta rapper was named Vevo’s most-viewed artist of 2021 in the USA. He ranked at the top of Vevo’s US Top Ten Artists By Views, with over 770 million views. View this post on Instagram A post shared by Vevo (@vevo) With his impressive amassed views, he took the lead over The Weeknd, who came in at No. 2 with 559 million views. Other pop star faves on the list included newcomers Doja Cat (429 million views) and Lil Nas X (382 million views).

Kanye West did more than just preview his upcoming album at his public listening event, he broke a record for Apple Music too. According to a report from TMZ, the billionaire rap artist not only sold out the Mercedes Benz Arena in Atlanta for his public “DONDA” listening party last Thursday (July 22), he also broke the Apple Music Global Livestream record with 3.3 million total viewers for the live in-person event. The outlet reports that this is an accomplishment no other artist on the platform has come near, far surpassing the 1.8 million viewers who tuned into the Verzuz battle between Jeezy and Gucci Mane on Apple Music late last year. The “DONDA” event was a one-time only occurrence that is not currently available to replay on Apple Music, so the 3.3 million viewers garnered solely happened off Thursday’s event alone. Sources also tell TMZ that upon the release of West’s album — which is set to supposedly drop on Aug. 6 — the listening event will then be posted for fans to...

Africa’s budding music scene has garnered attention from companies and labels all over for the past few years, making it a major global player. Now Apple Music is stepping up to create a dedicated platform to pay homage to its roots. Isgubhu — which is a Zulu word meaning “beat” — is Apple Music’s exclusive destination for all things dedicated to African Dance and Electro music, including subgenres like Gqom, Amapiano, Kwaito, Mzansi House, Deep House and Shangaan Electro. According to a press release, the new platform aims to honor an evergreen set of genres and artists who have been pivotal in shaping the Dance and Electronic scene around the world like South African artists Black Coffee and DJ Lag, Kenyan producers Euggy and Slikback, prolific Ugandan group Nihiloxica. “Apple Music has been a long term supporter of the incredible DJs, artists and producers within the Dance and Electronic music community in Africa and we’re very excited about the launch of Isgubhu,” said Stephen...