Each year, the world gets a piece of messaging from athletes across all sports genres proclaiming they are more than athletes. This time, the message comes from Deebo Samuel, among the first athletes to invest in Cheribundi. Founded in 2004, Cheribundi is packed with Vitamins A and C. The tart cherry juice also contains potassium, manganese, and various antioxidants. Medical studies have shown that cherry juice has several health benefits. The benefits include increased strength and reduced muscle soreness, particularly beneficial for athletes.