What a way for a life experience to pay off in the long run!
Complex reports that legendary boxer Mike Tyson has just launched his very own line of edible gummies through Tyson 2.0, the newly imagined cannabis brand created by the former heavyweight champion. The said gummies will be ear-shaped in honor of the iconic yet controversial 1997 heavyweight match between Tyson and Evander Holyfield in which he bit his opponent’s ear.
Now, nearly 25 years since the match that was the talk of the town, Tyson noted via Instagram that “these ears actually taste good!”
Water Under The Bridge
The gummies, which are called “Mike Bites” have actually been on Tyson’s mind for a while. During a 2019 episode of his “Hotboxin’ With Mike Tyson” podcast, the 55-year-old brought the idea to Holyfield who has since moved on from the 1997 incident.
“People keep asking, ‘How are you gonna forgive something like that?” said Holyfield during the episode. “I say, everything that happened, at some point in time, I did it. Mike bit me, I say I bit somebody too – it just wasn’t on TV. I bit a guy in his shoulder, he dropped me, and I didn’t know when you had a concussion, you’ll bite too.”
Marketing Genius?
As previously reported by AfroTech, Tyson took a second jab at the cannabis industry in a partnership with one of the nation’s largest cannabis distributors, Columbia Care Inc.
More than two decades ago when Tyson bit off a chunk of Holyfield’s ear during their 1997 matchup, who would’ve thought that a time would come where it could be used as marketing for a new cannabis product.
Now that time has passed and the pair is on amicable terms, Tyson has brought his vision to life.
“You might be in business because we’re going to make some holy ears,” Tyson told Holyfield during the 2019 podcast episode. “Some edibles [of the ear] that got a bite taken out of ‘em.”
The gummies will be available at dispensaries located in California, Massachusetts, and Nevada. Consumers can also purchase the edibles via the Tyson 2.0 company website and have them delivered directly to their doorstep in eligible areas.
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