Diddy has become the living embodiment of his 1996 lyric, “I thought I told you that we don’t stop.”

Over the past several years, the multimillionaire has been inundated with multiple business ventures outside his origins in music. However, with the announcement of a new R&B label, Sean Combs is making his return.

Love Records Is All About R&B

According to Complex, Diddy announced a new music label focusing on R&B music appropriately titled Love Records. Partnering with Motown Records, the first team collaboration will see the release of Comb’s upcoming album in summer 2022.

In a statement to the outlet, Ethiopia Habtemariam, CEO and chairwoman of Motown Records, stated, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture. To be a part of his next evolution and album is nothing short of monumental.”

Diddy has plans to use Love Records to highlight R&B artists through singles and collaborative features.

Although he has not been an official part of the music industry for a while, it has remained at his core.

“Music has always been my first love. Love Records is the next chapter is about getting back to the love and making the best music of my life,” Diddy explained. “For the label, I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album, and I’m excited to add to its legacy.”

"If You Love Us, Pay Us"

Diddy’s return comes on the legacy of the 90s and 2000s powerhouse label Bad Boy Entertainment and its alleged challenges with paying artists what is owed to them. Combs, however, has continued to deny these allegations and has even spoken out for equal and fair pay on occasion.

In 2021, he shared the article through his media company REVOLT, “If You Love Us, Pay Us: A letter from Sean Combs to Corporate America.” The piece included direct communication to General Motors. In it, he is adamant about the vehicle company using its dollars to advertise with Black-owned media companies and financially support Black communities advocating for Black wealth.