Boston Celtics star Jaylen Brown remains committed to supporting Black-owned businesses, empowering communities of color, and fostering generational wealth along the way.

On Feb. 14, 2024, Brown announced the launch of OaklandXChange, a sister project to his nonprofit, BostonXChange (BXC).

Founded in 2024, BXC aims to create $5 billion in generational wealth within Boston, MA’s communities of color, AFROTECH™ previously reported. The organization provides funding, resources, workplaces, and mentoring from seasoned individuals to Black and minority entrepreneurs, helping them launch businesses that contribute to sustainable economic growth.

According to Sports Illustrated, OaklandXChange, which launched in partnership with Jrue and Lauren Holiday’s JLH Social Impact Fund, will create similar opportunities for underrepresented youth and entrepreneurs in the Bay Area.

In Oakland, CA, Black communities have faced systemic barriers that hinder economic mobility, such as limited access to capital, education, and mentorship opportunities, per SI. The area has frequently been overlooked for economic investment, contributing to the perpetuation of generational poverty in the area.

Through OaklandXChange, entrepreneurs will receive $100,000 in grant funding, access to workspaces, and business services valued at over $150,000. Recipients will also receive three years of coaching to help them launch design, arts, entertainment, fashion, media, and culinary arts projects.

“I’m very excited to announce that we are shedding light on what’s going on in Oakland,” Brown said, per SI. “We don’t want things to be forgotten about, me using my platform to continue to bring awareness, continue to bring light and attention to Oakland, because we know what happens when it’s forgotten about.”

Brown’s larger mission focuses on creating a “Black Wall Street” in Boston, a vision he shared after signing a $304 million supermax contract extension for five more years with the Celtics in 2023, per AFROTECH™.

At the time, Brown’s contract was the largest in NBA history, with him expected to earn $52.3 million in the first year alone as part of the deal.

“I want to launch a project to bring Black Wall Street here to Boston,” Brown previously shared. “I want to attack the wealth disparity here. I think there’s analytics that supports that stimulating the wealth gap could actually be something that could be better meant for the entire economy.”

Brown also shared plans to launch commercial entities and residential real estate, along with other initiatives, to transform Boston into a “hub.”

“With the biggest financial deal in NBA history, it makes sense to talk about a one-year investment in community, but two, also the wealth disparity here that nobody wants to talk about,” Brown added, AFROTECH™ noted. “It’s top five in the U.S. It’s something that we can all improve on. It’s unsettling.”