BMW and Louis Vuitton’s 2014 collaboration is reportedly considered the most sought-after brand collaboration ever.
Through its research, women’s online retailer Public Desire determined the top 10 collaborations by analyzing various factors, including original price, resale value, price growth, accessibility, and public interest.
According to information provided to AFROTECH™, the company then calculated a composite score for each collaboration, which was ranked in descending order based on its performance across these criteria.
With a composite score of 98.0, the BMX x Louis Vuitton collaboration, which produced highly exclusive luxury luggage, had the highest growth in resale value.
When BMW announced the collaboration, Adrian van Hooydonk, senior vice president of BMW Group Design, highlighted the use of CFRP (carbon fiber reinforced polymer) in the company’s i8 sports car as an example of its “intelligent lightweight construction philosophy.”
“BMW and Louis Vuitton share both a profound appreciation of tradition and a commitment to constant further development,” van Hooydonk said at the time. “…And Louis Vuitton has demonstrated a similar belief in innovation, aesthetics and lightweight design in creating an exclusive luggage collection tailored perfectly to the new BMW i8.”
The Most Sought-After Collabs
The luggage’s resale value has shot up to almost eight times its initial retail price, rising to an average of $177,000, and it has generated 6.2 million Google searches, per Public Desire.
The Chunky Dunky Nike x Ben & Jerry’s collaboration — which released creative, ice cream-inspired sneakers in May 2020 — ranks second on Public Desire’s list with a composite score of 92.9.
With an original retail price of $100, the shoes were already hard to find and going for an average of $1,600 on resale sites upon release. The design has since achieved a resale value of $2,700 and earned 4.9 million Google searches, trailing only behind BMW’s collaboration for the second-highest search volume on the list.
Gucci x The North Face ranks third with a composite score of 89.8, successfully combining fashion and utility. The collection had the most resale availability, featuring over 800 listings, with many items now selling for more than twice their original prices.
Skims x Dolce & Gabbana is in fourth place with a score of 86.8, reflecting interest in its sculpture-like shapewear. Originally priced at $200, it experienced a modest price increase of 31%. The collaboration was relatively accessible, featuring 370 resale listings, and was one of the few collabs that offered products on the brand’s website.
Nike x Off-White’ The Ten’ ranks at No. 5 with a composite score of 82.8 and significant growth in value at 187%. It had 670 resale listings but only 26,500 Google searches, demonstrating likely a more targeted approach vs. broader cultural appeal.
Skims x The North Face comes in at No. 5 with a score of 78 and was the only collaboration that experienced negative resale growth, dropping 35% in value to $130. Despite the decline, the collaboration remains accessible, with 379 resale listings and products available on the brand’s website.
Diesel x Savage x Fenty‘s denim lingerie line ranked 10th with a score of 69.8. Though the collab showed a 97% price growth, it only has 23 resale listings and 850 Google searches.
